Comment

The Rubber Band "Major Flaw" of the Lobster Industry

Think about it! DO YOU prepare your broccoli or carrots with a rubber band on????? NO - that would be ridiculous! Right??? But people, even Chefs, all too often boil or steam their lobster with the "deliciously flavoursome" rubber-bands on the claws. Removing them "after the cook". 

We have posted pictures on Facebook.com/CanadianLobster over the years, of cooked lobsters with rubber bands on and we've gotten some really nasty comments, predominantly from the true experts, lobster fishers and their family members that know better. 

There is no question, that rubber smells more when you "raise the temperature" and it most certainly leaves a rubbery taste in the water. Yes, a pungent residue in the water that the lobster cooks a soaks in. Thus, their is this slight taste. We find it is especially in the claw meat and the tomalley is un-edible. 

Band Samples with various Brands.

Band Samples with various Brands.

We believe, the human mind recognizes that rubber flavour, but does not address it or voice their distain. Mainly, because the deliciousness outweighs that "hint" of a yucky rubber taste. The sweetness, the saltiness, on top of the garlic and butter. However, their is that subconscious that leaves the table and experience with a slight aftertaste and that's just wrong.   

The trouble is, most people are scared of taking a live lobster and putting it alive, into boiling water. Lobsters can very quickly and easily grab ahold of a finger and WOW does it every hurt!!!

The Solution! We created a no rubbery smell, no rubbery taste, food grade, silicone claw band. Vibrantly printed with the Lobster.ca brand and a traceability code ENTER TO WIN!. 

Comment

Comment

NEW ROAD SIGN

Pobomcoup to the Mic Mac people and today Acadian "Pubnico". We welcome folks to the community "Home of the Lobster Plug" with our iconic heart of lobster of love. People are entering the #164 just about every day and we are building a dialogue and network of relationships. That's what it's all about!  

You'll one day see these signs throughout Atlantic Canada and on Trucks that otherwise are blank. A missed opportunity to invite folks to visit our coastal communities. We aim to seize the opportunity and guide folks to our coastal communities. Simple.  

Comment

Comment

Marketing of Simply Fresh Seafoods

Initially approached to do some Hoodies and Signage. The Lobster.ca Crew took things a few steps further as we always do! We're told that we outdid ourselves.

An amazing, clean new logo and brand strategy, fully optimized, scalable, user friendly website, print collateral and fifty amazing hoodies. All the while telling the Simple story of Simply Fresh, their long history of innovation.

Comment

Comment

Shore Tour

An incredible few days on a shore tour. We got some great footage, regretfully did not have a Drone on hand this time. A perfect "slicker" day on Browns Banks - South West Novi with Captain Evan and crew. Left 4:00am and home 4:00pm due to traps being inshore (only 3 hours from the wharf) where as, in the fall and later this spring, the will move the pots further out and have to steam more like 7 hours to the fishing grounds. 

Comment

Worlds Biggest Lobster Party

Comment

Worlds Biggest Lobster Party

Jimmy's +20 year dream of throwing the worlds biggest lobster party

Worlds Biggest Lobster Party in The Worlds Biggest Kitchen
— Jimmy Flynn

Atlantic Canadian Legend, Jimmy Flynn, and Lobster.ca Envision the World’s Biggest Lobster Party (Click her to watch Global News)

If Jimmy Flynn knows something about something, it’s how to have a good laugh and a good time. In fact, it’s his specialty. The Atlantic Canadian musical comedy legend has been helping audiences far and wide have a good laugh and a good time for almost 40 years. Now after countless concerts, performances, and festivals world-wide, including a performance at the North Pole, Jimmy has his eye set on a party of an entirely other scale: The World’s Biggest Lobster Party. Lobster is also his specialty.    

WorldsBiggestKitchenParty.ca will be in the Guinness Book of World Records. There’s never been anything this big before,” says Jimmy Flynn, Atlantic Canadian, Ambassador to Good Cheer, and lobster lover. Jimmy’s vision is for the event to be a lobster feast and Atlantic fisheries and tourism trade show to bring Atlantic Canada to the world.

Jimmy Flynn’s love for lobster is life-long. “My father was a lobster fisherman, his father was a lobster fisherman, my people go back in Newfoundland to 1824…. So my passion has always been Atlantic Canada,” says Jimmy. “People have written songs about me eating lobster,” he laughs. So when Jimmy first saw the Rogers Centre (SkyDome) in Toronto, Ontario, two decades ago, he knew exactly what he wanted to do.  “I thought to myself: Wow. Wouldn’t it be something to have the biggest lobster party in the world right here? And it’s been 20 years in my head.”  The WorldsBiggestLobsterParty.com remains a vision and monumental undertaking, but something achievable if just the right mix of people come together to open up the possibilities for bringing this shared vision to life.

In fall 2014 Jimmy and Patrick Swim (Canadian Atlantic Lobster, Inc. and Lobster.ca) first met by a phone call introduction from the Minister of Fisheries and Aquaculture, Keith Colwell, in what would result in the perfect storm of lobster-loving Maritimers. Jimmy and Swim both describe the meeting as the initial catalyst to “getting the party started” and as the opening to finding all the right people that will come together to make Jimmy’s dream a reality.    

The vision is for the WorldsBiggestKitchenParty.ca to be a two to three-day event at the Rogers Centre, a world class stadium in the downtown core that can accommodate events with 50,000 people. At each of three seatings, thousands of people will enjoy entertainment while being served lobster in the stands and Sky Boxes. Jimmy believes that “We could be talking numbers of over 100,000 people over the weekend and an opportunity to serve in excess of 150,000 lbs of lobster in three days.” His voice is full of enthusiasm. “Use your wildest imagination and convert 150,000 lbs of lobster into 100,000 tourists to Atlantic Canada. “In Lobster.ca's Banding Together initiative,” says Swim, “the traceability bands on each lobster essentially act as business cards for the Fishers.” where people will use their mobile devices to see a profile and find out who actually caught their lobster dinner and add him or her to Facebook or Twitter.    

They will be able to connect the Fisher's micro site within the Lobster.ca and even purchase products (such as a T-shirt with a picture of that Fisher's boat!) with the branded, no smell, no taste, traceable bands all double to WIN a trip for two to Atlantic Canada to meet that Fisher!   Jimmy and Swim in turn believe that with united coastal communities harnessing technology and social media there is unlimited potential. They are currently assembling sponsors, partnerships, and alliances for theWorldsBiggestKitchenParty.ca and for the world class (stick in your head) Lobster.ca brand for marketing Canadian Atlantic Lobster. The goal, says Jimmy, is “to take Atlantic Canada to the world stage and cordially invite one and all with some Maritime flair and hospitality”.    

Swim and Jimmy see the incorporation of the Worlds Biggest Kitchen Party... with Jimmy hosting at the centre open stage -making sure everyone is laughing and having a time- during an exclusive yet casual “jam session” style show featuring the best of East Coast musical talent while Fishers network, meet, shake hands, and laugh and all the while attendees enjoy a variety of East Coast seafoods and delights: mussels, oysters, smoked salmon, Solomon Gundy, and many others including our “lobster potato chips” made by Cover Bridge Potato Chips in New Brunswick. The event will also include a weekend-long trade show for those involved in the fishery and tourism industries. “This is the king of seafood – our ambassador and calling card and every lobster could be converted into a family vacationing in Atlantic Canada”. “The sky's the limit!” Jimmy and Swim both exclaim.  

Jimmy says that it is amazing with the gift of technology today and how it's giving us the tools to be efficient, effective, and to create a swell that lifts all boats, the same as a rising tide. The future spin-offs from the WorldsBiggestKitchenParty.ca would be record breaking in themselves. “We have plenty of time but it's in the doin's and we need to get the businesses, organizations, event planners, entertainers, government, and most important of all Fishers to be contacting us and getting in on the planning,” adds Jimmy.    

Lastly, a Jimmy Flynn show wouldn’t be the real deal without a fundraising goal towards a good cause. Jimmy has raised millions of dollars for charitable and community organizations over the past four decades, giving back is something very near to his heart. Both Jimmy and Swim are excited about the World’sBiggestLobsterParty.ca contributing to a good cause. “Just imagine what we could do and how we could help,” says Swim sharing in Jimmy’s excitement. Jimmy has raised millions of dollars for Canadian charities and community groups. The charitable groups will be announced closer to the time of the party.    

Jimmy Flynn has a longer resume than he can remember after almost 40 years of entertainment. He has performed with The Dixie Chicks at Massey Hall in Toronto. Jimmy has toured with The Man in Black - Johnny Cash, the Shondells, Charlie Pride, and The Everley Brothers to name a few. He has performed all over the world, including the North Pole, and has produced over 400 radio shows, 49 television episodes, 4 best-selling comedy videos, 6 best-selling comedy CD's, and 2 joke books.

Putting on the WorldsBiggestKitchenParty.ca will indeed be a monumental undertaking, but that’s not deterring Jimmy and Swim. Planning and organizing has begun, but the timeline will depend on all the right pieces and people coming together to make Jimmy’s dream a reality. The hope is to hold the party in June or July of 2016 while they don’t want to over promise so it could even happen in 2017. Jimmy has let slide that they are planning to give away a number of tickets and Grand Prizes in the near future. Keep your eyes and ears peeled for this opportunity to be part of a party fit for the Guinness Book of World Records.

By: Ania Swiatoniowski  
For: LobsterLand Magazine 2015

Worlds Biggest Kitchen Party.ca

Comment

walking the walk...

Comment

walking the walk...

We're not writing the story, The story is writing itself. 

We are the Social Media Voice... We are the Domain and Brand. A business based on the cooperative model, having Federally incorporated Canadian Atlantic Lobster, Inc in April 2012.

We have partnered, and have a range of stakeholder investors including VC's, Fisherman, Restaurants, Retailers to Lobster Dealers, Processors and Exporters. To date, we have fought independently aboard our ship, that we see and treat as a land based vessel. The Fisherman and plant workers, work hard and 18 hour days at high peak season. We work 52 weeks of the year with the engine running 24/7. Captained by a forwarding thinking young man, that has put his life's blood, sweat and tears into creating an economic upswing in Atlantic Canada. Simply by sharing the magic of a lobster dinner and inviting the world to come visit. 

Not many remember that BBQ they had 10 years ago. Everyone remembers it, if there was lobster served.
— Swim

$20M for lobster industry promised by Conservatives - September 10, 2015

Spread over three years, the lobster industry investment would be split into $15 million for marketing and promotion and $5 million for research to inform decisions on fishing seasons, licences and harvesting.

1. See the lobster. 2. See its Canadian. 3. Remember the domain forever 4. How to and where to. Simple 

Our highest "organic" reach was 278,784 Views of a single post!

Our highest "organic" reach was 278,784 Views of a single post!

Comment

Comment

Corporate Crowd-Funding

Our business is based on the cooperative model.

We're here "making a splash" VIA our ambassador and king of seafood. Our mantra as always, "a rising tide lifts all boats". 

We have been a catalyst as you can see and learn more about within our +45 Blog Posts, to improve and protect our industry and resource. Since conception and today, CAL, Inc and Lobster.ca is a grass roots initiative.

This is LobsterLand and we are "Corporate Crowdfunding" to push for the greater good of the lobster industry participants and our the coastal communities. We are thankful to those who have gotten us this far! Thank You!

We are marketing for and with the Lobster Dealers, Restaurants, Retailers, Processors and Exporters, that combined with the Fisherman, are a work force of well over 30,000 people. Therefore, they survive as a result of lobster being enjoyed. And our mandate is to have people come from around the world to visit HERE to enjoy our lobster along with all of the offerings the Maritime provinces have. We assure you that Lobster.ca is a crucial part of the Lobster and Tourism industries future.

We greatly appreciate the support from local businesses that have contributed with a small portion of their advertising budget. We always encourage new business that "has salt in its veins" to participate. If your business fits the bill for the Tourist demographic, you can be listed on the www.LobsterTrail.ca website FOR FREE.

Comment

Comment

Staff Shirts at Dennis Point Cafe, Pubnico, Nova Scotia!

The +25 Staff are proudly showing their love of our prized DELICAcY LOVED AROUND THE WORLD. LOBSTER IS their livelihood down on the southern shore of Nova Scotia. 

Two Words for you Folks. CREAMED LOBSTER! Absolutely heaven!  

We are ever so grateful for the hospitality and support that we have been shown over the years by the Capitaine's & their Begou's... 

Love Love Love to all!

Comment

Comment

Good times had by all. So far...

Canada's new Prime Minister Justin to Arlene from the Dragons Den, The Great One Wayne Gretzky, Comedy legends Tom & Martin to work class rap artists Snoop & Classified. Rogers Hometown Hockey Ambassador Ron McLean and Jimmy Flynn on down to David Letterman and even Oprah! 

NOT BAD FOR A START TOWARDS BRINGING EYES TO THE LOBSTER INDUSTRY, THE PRODUCT AND ATLANTIC CANADA TOURISM.
— Lobster.ca

Comment

Comment

Clothesline #THICKE

A short video that we played around with. Buoy Lines by Owen & Gerry of Pubnico. A knock off of the Robin #Thicke Blurred Lines. A Classic Ha Ha Ha!

Comment

Lobster.ca global tourism marketing

Comment

Lobster.ca global tourism marketing

WE ask you this.... WHAT BETTER lobster, seafood and tourism marketing for Atlantic Canada? 

Shipping Containers as pictured - Transport Trailer Trucks (any vehicle for that matter) to billboards locally and worldwide. You WILL see...

Take note of the TEXT I LOVE LOBSTER TO WIN 902.329.CLAW along with the ENTER # TO WIN. 

The common advertisement on a billboard is a nanosecond "IMPRESSION" to the viewer and nothing more than that. Our concept is provoking thought and "action". This is by all rights, revolutionary marketing.

People see the opportunity, visit Lobster.ca and most importantly, learn how to handle and prepare lobster. The mandate is that they folks around the world will enter their information and we create a dialogue and relationship with our social network. In turn, convert that impression into people visiting Atlantic Canada. 

Over 1500 truckloads of lobsters are driven down the eastern seaboard! 

Over 1500 truckloads of lobsters are driven down the eastern seaboard! 

In turn, this offers Atlantic Canada. In the Lobster.ca BIG p[picture, all of Canada, a return on investment for advertising. As a result of people entering their data. NOW we have the opportunity to build a rapport, a relationship and keep the avenues of communication open to "eventually" if not immediately, convert that lobster and that impression into a family coming to our parts and spending their hard earned dollars on our products and services. 

Iconic, inspiring, thought provoking, fun, interactive. 


Comment

Ted Boutilier RIP. Lobsterpreneur

Comment

Ted Boutilier RIP. Lobsterpreneur

WITHOUT HIM, WE WOULD NOT BE... Thank you Ted!

ThEODORE "TED" REID BOUTILIER 1964-2016

Teddy B and Swim on The Cabot Trail 2014

Theodore "Ted" Reid Boutilier - age 51, of Indian Harbour (near beautiful Peggy's Cove), passed away on January 24, 2016, at the QEII Hospital, Infirmary Site, after a valiant battle with heart disease. Born in Halifax on June 8, 1964, Ted was raised in Bayswater, the place he always considered home. He was the son of the late Ernest Cleveland and Roma Boutilier. He is survived by his wife, Sharon (Coleman); son, Curtis; daughter by choice, Jessica Meisner (Jacob); granddaughter, Jordyn; Lionel, his faithful and dear canine companion; sisters, Susan (Dennis Seveny) and Darlene; nephew, Matthew Henderson (Elizabeth); niece, Amy Zinck-Taylor (Eric St. Vincent); great niece, Holly; great nephew, Benjamin. He was predeceased by his half-brothers, Harvey and Richard Cleveland. Ted was devoted to his wife and children. He had a life-long passion for the ocean and any activities related to it, especially boating. He was involved in the seafood business in one way or another for most of his life. He was an accomplished story-teller and an avid genealogist. Service and interment will take place in Bayswater, NS in the spring. Donations in Ted's memory can be made to Tiny Paws Dog Rescue - http://www.tpdr.ca/Donations.html. Cremation has been entrusted to the White Family Funeral Home and Cremation Services, Kentville. 

Comment

Marine Workboat Show Interview - Moncton

Comment

Marine Workboat Show Interview - Moncton

Workboat Moncton Header

We attended in 2014 and got the lay of the land with a plan to exhibit in 2016 

The time came and we pulled the trigger. A hustle to get "out there" and show our wears at the show to the industry and Lobster Fishers themselves

It was amazing. What a RUSH! The mad hustle to get out and shake the hands of like minded folks, the Fishers who were excited about what we are doing. 

We did some contra dealings, sold memberships, sold some clothing and obtained investment while got a multitude of commitments for our Triple Eh! Claw Bands. Stay Tuned! 

As it happened. The best show that Master Promotions has done to date with OVER 5,000 attendees! No doubt as a direct result/reaction of our social media action! A collaborative push to get the industry participants attending. We did several email blasts to our +8,000 constituency database and posts to our over +14,000 social media followers. Promoting to come see us at the show and check out the Lobster Roller Motorcycle. "Hand crafted" for Shediac Lobster Shop by the artisan Timmo Richard. 


Lloyd d'Eon of VernonDeon.com

Gilles from Shediac Lobster Shop came through in an incredible way with having the fortitude, trust and faith in us to seize a co-promotion opportunity. He allowed us to use his custom lobster motorcycle at our booth that was no doubt, a show stopper. 1000's of photo's taken AND SHARED through social media. Now THAT'S marketing and advertising!

Shediac Lobster Shop has by all rights put their money where their mouths are over the many years (Since 1952), in the promotion of Canadian Lobster. "For every action, there is a reaction" and "what goes around comes" so we returned the favour by gifting Gilles a stake as a shareholder in Canadian Atlantic Lobster, Inc and Lobster.ca 


 Jonathan Macinnis. CTV News

 Jonathan Macinnis. CTV News

We managed to be enough of an attraction to be featured on CTV News and interviewed by Jonathan Macinnis. He did a great job for us, the show, the other vendors. An amazing guy that does it all. Very talented.

 

CLICK TO WATCH US - CTV NEWS

 


Marc Andre' Robicheau of Enterprises Shippagan 

In that short featured highlight on the CTV evening news, Marc Andre' Robicheau of Enterprises Shippagan, caught in the crowd, networking at his trade show booth.

He and his father Gilles being, along with industry legend Vernon d'Eon himself, all shareholders in Lobster.ca and Canadian Atlantic Lobster, Inc. 

Timmo Richard - Mad Squirrel Leather Shop

Timmo Richard - Mad Squirrel Leather Shop

Comment

Claw Band Sponsorship

Comment

Claw Band Sponsorship

Here is the Sponsorship presentation that we take to potential sponsor and Government officials in order to, make the tide rise

GOVERNMENT AND PRIVATE SECTOR

Lobster Claw Band Value Propositions:

  1. Vibrantly Branded Silicone Bands with your brand
  2. Created, produced and imported from China (sites are set on manufacturing in Pubnico)
  3. An all encompassing local marketing initiative and “collaborative” campaign
  4. Immediately "knitting together" your brand with over 30,000 participants
  5. Raising your "brand status" to being united with the ~$1 billion dollar Canadian Lobster industry
  6. Distribution of bands throughout the coastline of Atlantic Canada to lobster dealers and fishers
  7. Fishers placing bands “by hand” on Graded Lobsters
  8. Your brand and a unique Pin # i.e. 164 printed on each claw band
  9. Option to have Lobster.ca wrist bands with your brand and unique Pin # as a promotional item or resale  
  10. A simple Microsite created and managed by Lobster.ca
  11. A 45 second “thank you” video featuring a representative of your choice embedded in the Microsite.
  12. Microsite will have a direct link to your website
  13. A plethora of Social Media content to “tap into” and push through your social media network
  14. Free Press. Print & News Media opportunity to network locally and abroad with news organizations, etc.
  15. Advertisement opportunity in LobsterLand Magazine (online and print - 80,000 copies) 
  16. Your growing database of local & global emails/phone #’s entered
  17. Your brand and link in Lobster.ca e-newsletter to our over 159,000 email database
  18. Apart of our direct mail out to over 11,000 fisherman's homes
  19. Access to promote your website link with prize offerings VIA our growing +14,900 social media constituents
  20. “Impressions” of bands throughout the industry, (shared with family and friends) 
  21. “Impressions” of bands being distributed through the value chain worldwide
  22. 3rd party Claw Band photos/videos being circulated locally and worldwide accumulating millions of impressions
  23. Opportunities in collaboration for the WorldsBiggestKitchenParty.com 
  24. Endless possibilities for local & international celebrity endorsements - pictured with your branded lobster

FUTURE INTERNATIONAL NEWS HEADLINES!

  • PROVINCES JOIN WITH PRIVATE SECTOR AND COASTAL COMMUNITIES IN A MARKETING MOVEMENT!

  • CANADA INGENIOUSLY CIRCULATES MILLIONS OF INVITATIONS WITH A PERSONAL MESSAGE!

  • CANADIAN LOBSTER BECOMES A METHOD FOR INTERNATIONAL RAFFLE TICKET DISTRIBUTION!  

  • CANADA INCREASES EXPORT PROFIT MARGIN BY $1.00/LB. ON OVER 160,000,000LBS 

  • CHINESE TOURISTS START VISITING CANADA MORE AS A RESULT OF LOBSTER MARKETING 

  • LOBSTER BILLBOARDS NOW IN NEW YORK, HONOLULU, TOKYO, DUBAI, HAMBURG AND LONDON 

  • CANADA'S EMAIL & TEXT DATABASE NOW OVER 5,000,000!!!


If you are interested to discuss details, please complete this form. 

Name *
Name
Phone
Phone

Comment

Steve Jobs to LobsterJobs.ca

Comment

Steve Jobs to LobsterJobs.ca

Steve Jobs by all rights, an inspiration. What would he do with Lobster?  

He introduced the iPhone in 2007 as...

An iPod, a phone, and an internet communicator
— Steve Job

Recyclable, Traceability, Vibrant Branding... 

A Claw Band, a memento, a personal invitation, a Coupon for $25, a recyclable Pay-It-Forward Raffle Ticket to Win Prizes! (i.e.: a trip to LFA 26B) and millions of reusable tiny billboards circulating the world.
— Lobster.ca Claw Bands

Lobster.ca and CAL, Inc. is a vertically integrated business with silo's that create jobs and a ricochet effect of economic upswing FOR coastal communities here and abroad.  

Comment

LobsterKid to LobsterMan

Comment

LobsterKid to LobsterMan

An 8 year plan going into year 3

Patrick J. Swim - 2002

Patrick J. Swim - 2002

Two key quotes that his late Father Mac Swim left him with,(Founding Father of Clearwater and The LobsterMan Granville Island, Vancouver). "There's always my side... Your side... And the Truth in the Middle", "Use your wildest imagination" and "the devil is in the details".

Most commonly referred to simply as, "Swimmer". A 44 year old father of 3 and Serial Entrepreneur. Best described as Atlantic Canada's progressive "Lobsterpreneur" with his legacy and roots steeped in the fishery, on the southern most tip of Nova Scotia, Cape Sable Island. What is trademarked as being The Lobster Capital of Canada, he calls, the Lobster Capital of the Universe. 

Swimmer is a bit of an artist, "idea guy", instigator and a visionary, with an innate ability to forecast future future trends. When he was 18 years old he started out on Mothers Day weekend selling live and cooked Canner lobsters at the Irving station on Quinpool Rd in Halifax. Patrick sold 1000lbs in 4.5 hours and ran back to Pictou for more. He built up momentum to to rally his brothers into a partnership and Father "back into the lobster business" from his Clearwater days. They started Swims Canada Inc. and by the time Swimmer hit 26, the family was employing +30 staff, had a 400,000lb live lobster holding facility at Pier 9 on the Halifax waterfront, exporting over 4.5 million pounds of lobsters by air freight doing over $26M annual sales. Pioneering live lobster distribution throughout Europe, Asia and North America, Swims were the first to put lobsters through FedEx Canada and shipping "Shore to Door in 24". 

Swims dissolved amicably in early 2001, selling the business and the brothers sought different vocations, unfortunately, Mac Swim passed-on in 2002. Patrick continued on with the lobster passion, has been a broker, salesman, publisher, restauranteur, an event promoter bringing together 1000's and stayed the course, grabbing life by the claws. With a passion for seafood and most significantly, Canadian Atlantic Lobster (Swims Quality ~ "Since 1896") to which he has devoted over 25 years "hands on". Patrick has been marketing, promoting and sharing the magic of the North Atlantic's prized delicacy, King of Seafood with genuine Maritime hospitality. His broad vision and goal for a legacy is to protect the resource and way of life, throughout our coastal communities.  

He has worked the "trap to table" process along with the over 30,000 industry participants that take part in the annual harvest and distribution of now over 160,000,000lbs. He has most significantly "paid his dues" with years of working the process of grading, packing, cooking/processing, shipping and retailing both seafood and lobster.  

Patrick has traveled the world extensively, "on the other end" in the away markets from where much of the industry has not and always on "lobster business". Either opening doors to new customers and arranging shipments, or, all too often collecting payment of overdue accounts. As his father always said "It's easy to sell them, it's not always easy getting paid, welcome to the lobster business". He feels, he's been working hard, diligently and methodically on behalf of the fishing families and lobster companies both in good faith and with good will. Essentially it is as though he has been working to the best of his ability and it has paid off to try, make errors, learn, and now knows how to take on the monumental undertakings he's set before him. That is, to make a massive impact on Canada's east coast and for that, he's earned some trust and respect of many in the industry throughout Atlantic Canada. 

Patrick has been an advocate and catalyst for the overall improvement of the industries unity, the process with traceability, sustainability and the lessoning of the environmental impact. He has fought to define a brand and done excessive Canadian lobster promotion through utilization of social media, viral, jugular and gorilla marketing. On a whim in 2010 he started Canadian Atlantic Lobster on Facebook that has grown to over 11,000 followers, collectively over 15,000 social media followers. CAL has reached as high as 288,000 views on a SINGLE POST and has had well over 500,000 views of his various lobster promotion video's on YouTube and Vimeo.

Patrick Federally incorporated CAL, Canadian Atlantic Lobster, Inc in April 2012, utilizing the world class domain and brand of Lobsters.ca. The Federally incorporated company was set up on the basis of being "a business based on the cooperative model", to be for, and with the industry. "Everyone is welcome to look at getting a seat at the table", he says. 

CAL's initial mandate was to be a catalyst for a higher price paid to the fisherman at the wharf and a higher profit margin kept in Atlantic Canada. Now, from $3.25/lb. paid in 2013 to 2016 with a range of +$5.50/lb. up to $10.00/lb. Evidently "for every action, there is a reaction" and a partial result of Swim's "call to action" with groups of Fishers before and during a time, when fisherman were tying up their boats on strike. CLICK HERE to watch strike video / a piece of LobsterLand Ongoing Documentary

As home computers and handheld devices were creating awareness globally through as CAL, email blasts to 10's of 1000's of email addresses and followers on social media (global importers, wholesalers, restaurant and retailers). The world heard that North American lobsters were cheap, and we witnessed a shift of supply and demand. As Patrick exclaimed and predicted. This was perhaps eventual, but Swim is recognized for having sped things up significantly. Not bad for a guy that has kept a relatively low profile. 

Mission Statement: As THE Social Media Voice with THE world class domain and THE brand, we PUSH Atlantic Canadian Export and PULL Tourism revenues by being a catalyst for the development and promotion of Canadian Atlantic Lobster.

We are your Canadian Atlantic Lobster, Inc. A business based on the cooperative model. 

Generations of Entrepeneur's and Fisherman, always with tenacity, good will, faith, ingenuity, determination, imagination and humour.

A guy that's always had fun, intertwined in the elements of an industry that to be quite honest, has not always been, that much fun. 

A guy that's always had fun, intertwined in the elements of an industry that to be quite honest, has not always been, that much fun. 

The Fisherman should throw a F@$#ing parade down Main Street for you
— 2 Lobster Dealers on separate occasions 2015

Piccadilly Circus, London England. Patrick first met his wife Malgorzata "Maggie" around the corner @ Starbucks. Malcolm, Nina and the Lobster.ca dream grew from there. 

Comment