DEAR MINISTERS, FRIENDS AND NEIGHBOURS. GREETINGS FROM BEDFORD, NS.
we've chopped the bait. It's time that we start to do some fishin'
We hope this finds you well. Essentially, we have solicited support from both Government and the Private Sector. Neither Rome, nor The Bluenose was built in a day.
We have a system-overload and are gaining momentum towards Banding & Branding Together our industry. Success is eminent, and we are excited to unveil an entirely new Lobster.ca to Atlantic Canadians and the world!
This is a seafood and tourism marketing initiative like no other. We do urge you to take the time and read our entire Blog featuring over 45 Posts.
To date, we have had meetings, shared lobsters and solidified some plans with Government Officials, but to be perfectly honest, we have limited time. We are simply unable to send or deliver more samples, schedule phone calls, travel and have meetings in the 5 lobster fishing provinces - the time is now.
In turn, this post is targeting the powers that be, whom need to see what we have done, and have "in the hopper". Herein, it is all done in a swift manner, and this mission will be accomplished.
One thing that we wish to clarify. Our intent is that each of the 42 Districts/LFA's (Lobster Fishing Areas) will have a "microsite" and feature a short video. Future Pin Codes will be the LFA's i.e.: #LFA19 featuring the Quebec fleur de lis logo/brand on one side of the band and Lobster.ca on the other side. This will take viewers to the microsite and video that showcases those people, the fishery, beautiful coastal community and mouthwatering lobster being cracked open. In turn, inviting the world to visit, inevitably boosting their economy!
Take note that, ie"ENTER CLAW BAND #LFA19 on Lobster.ca TO WIN" will be mentioned in print, online media to television and radio news. Also, on decals to trucks and billboards locally and abroad (not just on the Claw Bands).
NOW FOR THE MARKETING PIÈCE DE RÉSISTANCE. A "Tangible" Return on investment
1. As we have 1000's of industry emails already, in future, every lobster boat in LFA19 will have an email i.e.: firstname.lastname@example.org (and in all likelihood a family member is already following us on Facebook.com/CanadianLobster). When a consumer enters their Name, Phone, Email, Country and Town/Village on the microsite form, our software will automatically send them both a text and email notification. On top of that, we will manually search and add them as a Friend on Facebook and say Hello.
2. We will also send an email to each of our Lobster Fishing Member/Parters in LFA19 (businesses and fishing families) with a link to the Facebook Page of the individual who entered to win. Encouraging our Members/Partners to add that person to Facebook / Twitter / Instagram etc. and open the dialogue saying for example; "hello, thanks for entering on Lobster.ca and we hope that you win a trip to come and visit us! If you do, let us know and we would love to meet you!. Do keep in touch! and perhaps one day we will meet."
3. The result, a lifetime network of friends throughout LFA19 spanning the globe. Thus, cultivating personal relationships, seeing, liking and sharing one another's posts and at the very least, having a lifetime friend that makes mention of where their lobster came from and the unique results that it awarded.
Dominic LeBlanc MP - Minister of Fisheries and Oceans Canada Min@dfo-mpo.gc.ca(613) 993-0999
Rick Doucette - New Brunswick Minister of Agriculture, Aquaculture and Fisheries email@example.com (506) 755-4200
Pierre Paradis - Quebec Minister of Agriculture, Fisheries and Food firstname.lastname@example.org (418) 380-2525
Steve Crocker - Newfoundland Minister of Fisheries and Aquaculture LisaHarnum@gov.nl.ca (709) 596-8194
Alan McIsaac - Minister of Agriculture and Fisheries PEI
email@example.com (902) 368-4820
Keith Colwell - Nova Scotia Minister Fisheries and Aquaculture
firstname.lastname@example.org (902) 424-4388
Bardish Chagger - Minister of Small Business and Tourism of Canada Bardish.Chagger@parl.gc.ca (613) 996-5928
Bill Fraser - New Brunswick Minister of Tourism, Heritage and Culture email@example.com (506) 624-5517
Mark Furey - Minister responsible for Tourism Nova Scotia
BusinessMinister@novascotia.ca (902) 424-0377
J. Heath Macdonald - Minister of Economic Development and Tourism PEI firstname.lastname@example.org (902) 368-4230
Christopher Mitchelmore - Newfoundland and Labrador
Minister of Business, Tourism, Culture and Rural Development
email@example.com (709) 729-4728
Julie Boulet - Ministry of Tourism (Quebec)
firstname.lastname@example.org (418) 528-8063
Wade MacLauchlan - Premier of Prince Edward Island
email@example.com (902) 368-4400
Philippe Couillard - Premier of Quebec
firstname.lastname@example.org (418) 643-5321
Stephen McNeil - Premier of Nova Scotia
email@example.com (902) 424-6600
Brian Gallant - Premier of New Brunswick
firstname.lastname@example.org (506) 453-2144
Dwight Ball - Premier of Newfoundland and Labrador
email@example.com (709) 729-3570
OUR NEW ADDITION TO TOURISM NS
Michele Saran - CEO Tourism Nova Scotia
firstname.lastname@example.org (902) 798-6700