We call it... "Lobsterpreneurship" ​​​​​​​for 2018


We call it... "Lobsterpreneurship" ​​​​​​​for 2018


  • We have been emersed the lobster industry Since 1896
  • We are the SOCIAL MEDIA VOICE with All Things Lobster showcasing LobsterLand 
  • We are the PLATFORM to allow ALL lobster industry participants to unite as a Buying Group
  • We are the PLATFORM to allow ALL lobster industry participants to unite as Marketing Collective
  • We are BANDING and BRANDING lobster, with a REVOLUTIONARY silicone (tasteless & reusable) claw-band
  • We are offering TRACEABILITY to the area's in which the lobsters were harvested, educating and offering opportunities
  • We are getting the world saying to themselves; "I LOVE LOBSTER" 
  • We are directing folks around the world to amazing lobster DINING EXPERIENCES 
  • We are promoting the product, fishery, and the all of the integrated businesses 
  • We are all about PUSH lobster and PULL tourism and innovation From Long Island to Labrador... 

So, we thought long and hard... and we've been beating the drum for many years about Canadian lobster being sold as Maine or Boston or Product of the USA. We thought we'd "Take the high road" as it's simply our nature as Canadians. We think it's smart that we join hands with our American Brothers that handle the same or very similar product an try to find the balance...

As Lobster.ca we're perhaps "Crazy Canucks" but we're making some changes to the website to launch in the new year. The fact is, there's a GREAT deal of politics and trade policies. Things are changing. We have to work together for sure. Stay tuned for future Vlog & Blog posts along with news and initiatives that we are in pursuit of... Banding & Branding Together... 

The lobster industry in its entirety is a Brotherhood with the Fishers to Dealers, processors and exporters. We DO VERY MUCH have to put a stop to lobster being frozen whole and shipped to China for processing. We also have to take a proactive approach to shining positive lights when the negative comes out, like Sweden and Switzerland issues that need to be collectively addressed.
— Lobster.ca

Long Island to Labrador


Canada-Europe deal 'huge disadvantage' for USA (BUT NOW WHAT?)


Canada-Europe deal 'huge disadvantage' for USA (BUT NOW WHAT?)

This article got us thinking... The Fishers and the Dealers to work together on both sides of the boarder...
— LobsterCa

Canada and European Union have brokered a deal that gets rid of tariffs on Canadian lobster exports

A trade deal between Canada and the European Union could amount to a lump of coal for the United States at Christmas time.

The Christmas season is typically a busy time of year for American seafood exporters, as the type of lobster that is native to North America is popular in some European countries around the holiday.

But Canada and the EU brokered a deal this year that gets rid of tariffs on Canadian lobster exports to the 28-nation bloc.

Canada, the world's other major lobstering nation, is now at an economic advantage over the U.S.

Members of the U.S. lobster industry, which is based in New England, said exports to Europe have been pretty typical this year, but they're worried about the future.

"Dealing with Christmas orders, there's going to be more pressure, and then the next year there's going to be even more," said Spencer Fuller, a lobster buyer for Cozy Harbor Seafood in Portland, Maine.

"It's on the horizon."

EU is biggest importer of seafood in the world

The new trade rules, called the Canada-European Union Comprehensive Economic and Trade Agreement Implementation Act, or CETA, cleared their final hurdle in May.

The tariffs for fish and seafood had been averaging 11 per cent, and the EU is the biggest importer of seafood in the world, importing nearly $300 million in American and Canadian lobster last year.

The rules are taking effect as American lobster exports to some key European nations have dropped somewhat in recent years. Exports to France fell from more than $42 million in 2006 to less than $27 million in 2016. Spain's imports dipped from $51.6 million to $42.6 million in that time, and business is also down slightly in Italy, another major importer.

Canada's lobster exports to the European Union, measured in Canadian dollars, grew from about $88 million in 2013 to more than $192 million last year, according to statistics provided by the Canadian government. The value of the Canadian dollar has slid to about 78 cents on the American dollar in that time.

Meanwhile, lobster exports to Asia have exploded. China imported less than $800,000 in U.S. lobsters in 2006 and took in more than $108 million last year.

'Huge disadvantage'

The trade rules could instead end up hurting American shippers during slower parts of the year, said Stephanie Nadeau, owner of The Lobster Company in Arundel, Maine. There might be enough demand to go around in busy times such as Christmas, but it could dry up during the slow season, she said.

 "It puts us at a huge disadvantage," she said. "When it's slow, it's really going to hurt the domestic shippers."

The U.S. has more than enough lobsters to send to Europe. The country's lobster fleet, based mostly in Maine and Massachusetts, caught a record of 158.5 million pounds (71.9 million kilograms) of lobster in 2016. Some in the fishery suspect a lower figure in 2017, but statistics won't be compiled until early next year.

In Canada, members of the lobster industry cheer both the high catch volumes and the relaxed trade rules. A lot of U.S. lobsters get sent to Canada for processing and eventually find their way to Europe and beyond, said Jerry Amirault, president of the Lobster Processors Association of Nova Scotia and New Brunswick.

 "We have a very close relationship with U.S. landings," he said.


    Maine lobster council to keep funding marketing effort despite critics


    Maine lobster council to keep funding marketing effort despite critics

    Maine lobster council to keep funding marketing effort despite critics

    A collaborative will promote Maine's signature product for a fifth year, even though some fishermen and dealers say any benefits aren't worth the cost.

    Say it cost a Fisher a penny or a nickel or a dime, but they got a dollar more per pound for their lobster. Would that be worth it? Hmmm
    — LobsterCa

    This whole thing is starting to make us think. A Lot! Fisherman aren't 110% onboard as we believe they should be. 

    1. Where are we now?

    2. Where are we going?

    3. How are we going to get there?

    One piece to the puzzle, is the lobster claw bands. An all encompassing marketing campaign working in the best interest of fishers, dealers, processors, exports, wholesalers, restaurants and retailers. Simple.  




    Chinese firm pitches Trudeau on drone fleets to deliver seafood


    Chinese firm pitches Trudeau on drone fleets to deliver seafood

    JD.com Trudeau

    It's hard to imagine, but what DOES the future hold? What is the future of the world, let alone the lobster industry. But to think, 25, 50 even 100 years into the future. We believe that their are measures in place both in Canada and the USA for sustainability. Currently, lobster is THE MOST sustainable wild fishery on the planet, with harvests increasing. While we can't even imagine what the future holds for "distribution". Be it, Drones to live Aqua Sea Containers. One things for sure, their no limit to some imaginations and the time is now, in 2018 to get things positioned for doing things right.    

    You might call it the Flying Lobster – or maybe Brisk Bisque.

    We created a little promo video for Instagram. ENTER #1285 @ LOBSTER.CA to see that your lobster came from Prince Edward Island! 

    One of China's biggest online companies wants to deploy a fleet of drones in Canada to airlift seafood from East Coast processing plants to the airport, cutting out land-haul costs in its bid to deliver more Atlantic lobsters, prawns and clams to Chinese consumers.

    JD.com is also developing plans for a drone network for the Canadian West Coast that could be used to carry local blueberries to cargo aircraft headed for China. It wants to replicate plans for similar drone networks in China, where it believes unmanned aircraft can slash logistics costs by 50 to 70 per cent, CEO Richard Liu said in an interview Tuesday.

    Mr. Liu met with Prime Minister Justin Trudeau in Beijing Tuesday and discussed the concept of bringing the company's delivery drones to Canada. JD, an Amazon-like company that is China's largest direct online sales platform, needs government approval for a licence to operate drones nation-wide.

    The company has yet to apply for a licence, and says it will need to conduct cold-weather testing before it can launch. Even in China, its drone project remains at an early stage, well short of full commercial usage.

    But Mr. Liu said the Canada plan, though ambitious, has moved beyond the conceptual stage and could take flight in as little as a year.

    JD's drones "can help reduce domestic logistics fees" in Canada, he added.

    His plan involves JD drones carrying fresh product between a series of drone bases, each a small patch of land that can be built into an operations centre for as little as $125,000. The drone would land for a few minutes to swap its battery before continuing onward to an airport, where seafood and fruit could be loaded into a cargo aircraft bound for China.

    The drones could cover hundreds of kilometres this way, hopping between bases. Squadrons of the airborne couriers could shrink the time between harvest and plate, Mr. Liu said.

    With blueberries, for example, drones could take product from "farms to an airport, and then to China," Mr. Liu said. "Within 24 hours, we can deliver to a family in China."

    In China's Sichuan, which is half the size of British Columbia, JD has estimated it will take 185 bases to connect the entire province. The company's current drones can carry up to 50 kilograms, but it is developing a much larger pilot-less aircraft that can carry one tonne for 500 kilometres, although it will require a runway.

    The company's interest in Canada, Mr. Liu said, has been sparked by the comparatively high cost of domestic shipping and small number of airports with connections to China. Canadian seafood today is typically flown from Halifax to Toronto before leaving for Shanghai, Beijing or Guangzhou.

    Next year, JD wants to sell roughly $500-million in Canadian goods, about half of it fish and shellfish. It expects to grow sales of Canadian beef and pork, and has plans to begin selling Canadian fresh milk, too. The company's Canadian beef sales rose 800 per cent this year on Singles' Day, China's annual Nov. 11 shopping spree.

    JD's Canadian ambitions come amid a new wave of Chinese overseas investment by firms possessed not just of deep pockets, but also world-leading technology they are now bringing to other countries.

    Some of China's best-known corporate names – Tencent, Ctrip, Mobike – are stepping abroad with cellphone payment systems, travel services and shared-bike concepts developed in China. Canada, with its large population of ethnic Chinese, is a valuable overseas proving ground.

    JD, too, expects to bring its main line of business, an Amazon-like platform for online sales, to Canada within the next three years – although it doesn't want to take on Amazon directly.

    "If we can bring a lot of Chinese local brands, those of best quality but with lower prices, I'm sure local people will love it," Mr. Liu said.

    But for now, its primary focus is on seafood.

    The drone plan is part of an attempt to slash the price of JD's Canadian catch by 20 per cent. The company is also mulling investments in expanding or modernizing Canadian fishing fleets. Mr. Liu also suggested looking to Europe for advanced processing technology that can be brought to Canada.

    "Though I am not clear what it is about seafood production in Canada that makes costs so high, technically speaking, I think the cost of its marine products can be lowered if technical problems can be tackled," he said.

    If costs can be cut 20 per cent, he said, "Canadian seafood will be very competitive globally."

    And, he added, "we've got enough cash" to do what it takes.

    Not all of the company's plans have won a receptive audience in Canada.

    "I'm not sure how I would see drones playing a role," said Ian Smith, chief executive of Clearwater Seafoods, a Bedford, N.S.-based company that now sells roughly 20 per cent of its product to China.

    But, he said, JD is one of the company's key sales outlets and "has done a phenomenal job in the seafood e-commerce area" in a country where the average person consumes nearly double the seafood of someone in North America.

    "There's definitely room for Chinese investment in Canadian seafood," Mr. Smith said.

    China, which this week lowered tariffs on imports of some seafood products, "is where the market is. We haven't even begun to scrape the surface of the demand opportunity."



    We Got Funded By NRC for Band Development with DAL


    We Got Funded By NRC for Band Development with DAL

    On the path to perfection!


    We're SO elated to have, for the first time ever, ask and to have been approved for funding. Our quest is to further perfect THE PERFECT LOBSTER CLAW BAND with the help of Matt d'Entremont, Dalhousie and the IRAP program. 

    National Research Council Canada
    Industry Liaison and Innovation

    We can't say enough "positive" about Matt, and working together thus far. We feel, its simply amazing, that perhaps GOD brought us together to collaborate. He's "the science" behind Lobsterpreneurship as he's been involved with several projects related to the CANI (constant and never-ending improvement), of the lobster and fishing industry. Having received awards for his Bait Saver to the development of various projects with Clearwater and several other innovators, where he leant his skills to simply, "make things better" and more efficient. 

    There is SO much potential and as Lobster.ca pushes forward to further hone in on our various business silo's. First and foremost, a catalyst for improvement and innovation while being the Marketing Agency and Platform for unlocking the potential of the lobster industry, starting with the Claw-Band and our mantra "Banding & Branding Together". 

    Our aspiration is that, in Spring 2018, Matt and the teams, aligned with our manufacturer will be importing our first container load of 20 million branded bands to distribute to Dealers and Fishers.   

    This was a study done in 1981 that developed the "rubber" band. As you can see in other Blog posts, a major industry Flaw. But, we're on track to revolutionize things.  


    It's really a simple evolution from the PLUG to NOW 

    Stay tuned for our future Blog Posts, VLOG and Video updates regarding the entire process with bands, Banding & Branding Together, Marketing initiatives and our other projects! Thanks!  


    Dear Captain Morgan!


    Dear Captain Morgan!

    Oh Captain My Captain

    Well Well Well. 

    First off... we have "responsibly" enjoyed your products over the years. As have MANY of our Fisher friends, lobster industry participants (+60,000 strong) along with the billions of lobster lovers around the world. 

    Secondly, we enjoyed your "Fluffy The Lobster" commercial. Would you believe that, our Captain, Patrick J. Swim, AKA: "The LobsterMan", lived at 6678 Falkland Street from 1998 to 2000. YES, that was his front door!

    Slice of the Maritimes through the eyes of Captain Morgan. 6678 Falkland Street, Halifax. Our CAPTAINS, pj@lobster.ca old abode. 

    So, what are the "serendipitous" ODDS that Captain Morgan did a collaborative marketing campaign in 2015, with an East Coast Lifestyle / Captain Morgan "Lobster T-Shirts" was given away with purchases.

    Now, what gets us is... The fact that the Lobster featured, had showcased our Claw Bands with the words FLUGGY and CAPTAIN MORGAN. 

    Would it not seem to you whom is reading this, that it would make perfect sense to actually create, distribute and have "actual" branded claw bands put on lobsters that are travelling billboards worldwide. No brainer right? Ask Phil Otto from Revolve or any MAD MAN in NYC, this makes complete and utter sense. Captains and Crews banding their lobster with Lobster.ca and a traceability code on one side, and a Captain Morgan "tiny billboard" and TBA component on the other side. 

    We are excited to be working on samples, in order to put on lobsters in 2018 and send to the Marketing Heads of Captain Morgan.  Our aspiration is of course that they "Claw Into" the opportunity and take advantage of the several advertising impressions of the lobsters through the value chain. From the boats to the table of their target demographic throughout the world.  

    Looking for any help that we can get with our mission. Please stay tuned for future updates. Cheers!


    Dennis Point Restaurant Staff BEGOU


    Dennis Point Restaurant Staff BEGOU

    Pride Hoodies and T-Shirts for the restaurant staff of Dennis Point Cafe in Pubnico, Nova Scotia 

    What is a BEGOU?

    As you may have noticed, our staff has the word "BEGOU" written on their backs. You won't find this word in the dictionary since it's been made up by our locals many years ago. 

    Put your mind way back in the late 1880's, the very early lobster fishery in our region was much different than today. During this early days there was little or no knowledge about the benefits of conserving the lobster stock for later years. The boats that were used were small dories being rowed to hail their crude wooden lobster traps by hand. The captain would hire at least one or more person to help with tasks since it was such a physical job. Lobsters were plentiful and many were smaller than market size (3 3/16 legal size for the US market). That's then the propositions to set-up canneries all along our shores starts. There was actually one between here and the windmills on Pubnico Point, with 3 more in the village alone. 

    Canneries became a booming industry for a few short years until small "undersized" lobster started disappearing due to heavy fishing. With barely any young lobsters left in our waters to grow to market size, there was very little lobster to catch and the price was low. The decision to close them became apparent since the results were devastating to the lobster stocks. The fishermen became very poor. In order to support their families, the hired hand would have to beg for a few dollars or beg someone to buy fish caught in their traps. If they would happen to catch undersized lobsters, they would bring them home for families to east since there was no longer a market for them. At this time, lobster was considered "poor mans food". Often, the helper had to beg the captain to be paid for his days work. The word beggar was converted locally to "Begou". In our region, the hired hand was, and still is today, referred to as "Begou". 

    Our fishery suffered for 50 years due to these bad choices. Thankfully, with the existing regulations in place, lobster is no longer considered "poor mans food". It's what makes this little Acadian village, as well as most of the neighbouring communities thrive.  And we are hoping it continues that way for many years to come. 

    Our staff is our "Begous". Without them this restaurant wouldn't be able to function. Just like the captains need their Begous, we need our dishwashers, cooks, cash/salad people and servers to help us along the way. 

    Dennis Point Menu



    Peggys Cove Billboards. Over 1 Million Visitors saying to themselves; "I LOVE CANADIAN LOBSTER"

    What better POSSIBLE "marketing" then this???

    Having people saying to themselves "I LOVE CANADIAN LOBSTER" and reflecting upon the memories of the times that they have enjoyed, while inspiring them to make a plan to have a feast!

    Our stickers are everywhere and we now have Billboards up along coastal Nova Scotia in Pubnico, Indian Harbour, Dover, Barrington Passage and Port Mouton. Our Billboard concept videos have reached over 10,000 as of this date. We have created a series of truck, airplane and billboard concept video's that we are about to post throughout social media.  


    Lobster is symbolic of Canada’s warming trade relationship with China


    Lobster is symbolic of Canada’s warming trade relationship with China


    Lobster diplomacy

    How exporting Atlantic lobster could be symbolic of Canada’s warming trade relationship with China

    This makes you think that, at the end of the day... The Lobsterin’ Brother & Sisterhood from Rhode Island / Long Island up the coastline to Newfoundland & Labrador, should ALL just pitch in and work together. Kind of the CANADIAN way...
    — Lobster.ca

    In the Halifax airport, right after the check-in desk but before the usually modest line for security, there is a curious shop. Its logo, which has been more or less the same for decades, reads: Clearwater.

    For locals of Atlantic Canada, the shop doesn’t seem out of place. For those visiting the airport for the first time, it’s extraordinary.

    The corner shop is lined with big blue tanks, full of red crustaceans crawling over each other, their claws bound with blue elastics. For about $8 a pound, you can get a box of lobster to take home with you. Since ice packs are deemed a security risk by the airport, the lobsters have packs of frozen vegetables to accompany them for the flight.

    For as long as it’s been there, the Clearwater shop has been as much a Nova Scotia embassy as it is an actual store.

    The lobster industry, integral to parts of unemployment-plagued Atlantic Canada — still suffering from the collapse of the cod industry and the decline of manufacturing and mining — was valuable, but stunted. Through much of the early 2000s, lobster sales were flat. A few years ago, that changed.

    From 2013 to 2014, the Atlantic lobster industry increased sales by nearly 40 percent, according to the Canadian Department of Fisheries and Oceans. The year after, it would grow another 25 percent. Surging sales continued into 2016, and are expected to boom this year. The lobster industry now posts more than $1 billion in sales annually.

    There’s a big reason why: China.

    In four years, Canadian lobster exports to China and Hong Kong have more than tripled, according to data from the Canadian government. China alone is Canada’s second largest export market for lobster, after the United States.

    “Canada has been selling seafood in China for decades, we’ve been there for a long time,” says Geoff Irvine, executive director of the Lobster Council of Canada. “But lobster is relatively new.”

    Irvine says that the rise of the Chinese middle class has opened up a consumer base that “yearns for premium products.”

    In 2012, Canada exported just over $60 million in lobster to the Asian country and its semi-autonomous territory. That number hit more than $200 million by 2016, and is expected to grow. Most of that is live lobster.

    Companies like Clearwater, the ones with the lobster market in the Halifax airport, are seeing the dividends. Over the 2017 fiscal year, the company saw nearly a 25 percent jump in exports to China over the year prior. The company has a dedicated Chinese sales representative and it, like every lobster retailer in the country, is eyeing ways to break into the huge market in a more meaningful way.

    The lobster boom is an intersection of so many different stories: The more lucrative lobster season fueled by climate change; a rising China with a growing, wealthy, elite; online retailers who are making the globalization of food all the more easy. But, most importantly for Canada, it’s an important tale of lobster diplomacy — and symbolic of political outreach to the Chinese.


    Dealing with China hasn’t always been easy for Canada. Successive governments have oscillated from chastising the repressive dictatorship to trying to forge closer economic ties. Bilateral trade has been strong, but targeted — Canada purchases consumer goods from China, and exports agricultural goods and raw minerals.

    But the next big move for the two countries is something that would have been unimaginable a year ago: a free trade agreement.

    In an era where free trade has become a dirty word, where even a deal between Europe and Canada was taking flack from all sides, the prospects for an agreement with China would seem dim, if not impossible.

    But, strangely, the opposite seems to be true.

    Members of Trudeau’s team have spoken openly about Canada’s rapprochement with China being all the more relevant in the era of Trump — although his team are more candid when the recorders are turned off, noting that a closing door to the American market may require an open window to China. While the American election was not a catalyst for the decision to launch exploratory talks with Beijing about the possibility of a deal, it was undoubtedly a driver.

    Last August, Trudeau boarded a flight for a whirlwind tour of Beijing, Shanghai, Hangzhou and Hong Kong. Since then, a volley of high-level state visits have gone back-and-forth as part of a diplomatic tango. Just this week, Governor General David Johnston, flanked by the ministers of small business and sport, departed for a four-day trip to China. On Tuesday evening, they’re scheduled for a traditional meal with Canadian-sourced seafood.

    Last year, focus was still on the Trans-Pacific Partnership, a deal originally aimed at isolating China in the region. Now, however, with America withdrawing from that agreement and with countries foregoing the tough diplomacy of multilateral deals, China is an attractive partner in the region.

    Whatever you think of the new Beijing — the new guard of the communist regime that has supported free trade and fought for action on climate change — Canada’s interest is obvious: Trade.


    The advent of long-haul shipping and rising Asian middle class has meant that Canada can finally get serious about large-scale exports of just about anything.

    Rapeseed oil (wisely rebranded for marketing purposes as Canola oil) has become wildly lucrative for Western Canada, thanks to its status as a food staple in China. Canada is looking to find a steady demand for lumber in China, as it faces off on yet another trade dispute with the White House on raw lumber. Cars, metal ore, chemicals — all growing fields.

    But it’s special products, like lobster, that have become the cause célèbre for the Chinese ruling class and their unlikely friends working the traps off the coast of Nova Scotia.

    Case-in-point: Every Monday, a Korean Airlines cargo plane leaves Halifax, capable of carrying 100,000 pounds of lobster, much of it will end up in China. But demand in advance of the Chinese New Year, last January, was so high that Yangtze River Airlines conscripted a second jet full of lobster to fly directly to China.

    A big marketing driver for the crustacean exports is the rise of e-commerce in the quasi-capitalist nation. While lobster can be found in supermarkets, it is websites like iseafoods.cn that have become popular. The Lobster Council of Canada even hired a China-based consultant, with an eye to improving Canadian lobster’s presence on online markets.

    Irvine says nobody has quite figured out how to deal with the Chinese market — whether it’s more efficient and profitable to find distributors, export directly to re-sellers, or to try and go direct to e-commerce. But companies are definitely making the investment.

    “You’ve got the branded companies who have offices in Chinese cities,” he says. And many of those companies have a dedicated sales force.

    Online, lobster usually go for anywhere from 200 to 400 yuan per pound ($38 to $76 CAD.) That’s not exactly cheap for a country where, according to the state statistics bureau, average salaries in major cities hover below 40,000 yuan for private sector workers and 50,000 yuan for public sector ones ($7,600 and $9,500 CAD.)

    Sina News reported in 2010 that the burgeoning demand for the lobsters pushed one hungry gang of youth to steal some 80 pounds of the unaffordable shellfish in the city of Pingyang.

    The lucrative market is pushing the Canadians to take risks, too. A 2013 report from the Lobster Council of Canada reported that two Canadian brokers had dumped a “large quantity” of lobster into the Chinese market for one to two dollars less than the price paid. The report concluded: “We believe these actions were deliberate and calculated.”

    But business is still generally good.

    The Chinese Ministry of Agriculture reported last month that the Chinese purchased 800,000 tonnes of lobster in 2016 — about nine times more lobster than Atlantic Canada catches in a year — which amounts to a one-third increase from two years prior.

    Trudeau himself has lent some star power to the Canadian lobster market, handling Canadian lobster with Jack Ma, the chairman of online marketing giant Alibaba, while at the web retailer’s Hangzhou headquarters. He was there to launch the Canadian pavilion of Tmall, which sells goods directly to consumers in China, Hong Kong, Macau, and Taiwan.

    The Canadian pavillion, much like the Clearwater shop in the Halifax airport, offers live lobster.


    East Coast Lifestyle Viral Video Promo with #5Gum


    East Coast Lifestyle Viral Video Promo with #5Gum

    Eat two foods that don’t go together

    We got a text message from Alex Maclean of East Coast Lifestyle; "Need to shoot a video out on a lobster boat, can you make that happen?"

    Two days later, we were out with Reg Hartlen and his son, Captain Craig on the Fishem Not Wishem. Seamlessly, we facilitated Alex and his "first week on the job" videographer, Auston Hermes to arrive 10:00am at Fisherman's Cove, in the Eastern Passage. A few hours out hauling some traps from the mouth of the Halifax Harbour and we got some great footage with the handheld as well as the drone.

    A "close call" with the drone took place (almost lost er overboard), but Alex was super grateful and the video and various shorts leading up to its launch, received 100's of the 1000's of views between Facebook, Instagram, Twitter, etc. Which was a great promotion for the lobster industry! A "positive" campaign as all too often, there's negative news that clouds a lobster industry. 

    We aim to create much, much more positive light for years and generations to come. These are a few pics that we posted on social media for the 5 Gum video.   

    Neither of us copied one another. But "somehow" mutual design concepts. Uncanny eh! 

    Neither of us copied one another. But "somehow" mutual design concepts. Uncanny eh! 

    Taking note. East Coast Lifestyle has been massively supported and visa versa, has supported the lobster industry. For going on now 4 years they have been a major sponsor of the Shelburne County Lobster Festival. They did their own lobster shirt 2014, months prior, Alex reached out to @Lobster.ca VIA Facebook looking to collaborate. They went ahead and did one. It was good and proudly worn by MANY lobster industry participants and lobster lovers. THEN, they did a collaboration with #CaptainMorgan and when you bought Rum, a lobster T-Shirt was attached. More good and positive PR for the lobster industry, which is great. Meanwhile, on the shirt, the lobster features a Branded Claw Band. Which is what CAL and Lobster.ca is developing to alter the major industry flaw with the stinky and yucky flavoured, "rubber" band developed in 1981.

    Essentially, we are proud of the past and super stoked for future collaborations. East Coast Lifestyle has also done a Lobster Hat, which we've posted several times, given away as a prize on our social media and we wear ourselves proudly. They have an amazing lobster carving as tall as Michael Jordan and wide as a VW Bus, in their retail shop @ Pier 21. Also, a lobster pillow which we too feature a link to in for sale, on Lobster.ca in the Re-Tail and we HAD to get one of those for our friend in Yarmouth, Bill Hood AKA: "LobsterLand Bill". 

    As well, we're working on "perfecting" the branded Claw Band with a tech component and once we do, we will be approaching ECLS again, for a PO to buy bands with their brand on them. How amazing would that be! A million claw bands with East Coast Lifestyle circulating the world on The King Of Seafood. Promoting Lobster, our lifestyle and Tourism.

    Stay tuned for future developments and we fight the fight, with passion and determination... Lobsterpreneurship at its finest! 



    $100 PEI Lobster Giveaway "test" reached +100,000

    AN Adventure on PEI 

    We went out lobster fishing in May on PEI. We did a little Facebook "Live" test giveaway of $50 worth of lobster and then another $50. With a few posts in the day, we reached over 100,000 views! Not a best test. Lots of idea's for future contests, Vlogs, video's and giveaways. 



    The Rubber Band "Major Flaw" of the Lobster Industry

    Think about it! DO YOU prepare your broccoli or carrots with a rubber band on????? NO - that would be ridiculous! Right??? But people, even Chefs, all too often boil or steam their lobster with the "deliciously flavoursome" rubber-bands on the claws. Removing them "after the cook". 

    We have posted pictures on Facebook.com/CanadianLobster over the years, of cooked lobsters with rubber bands on and we've gotten some really nasty comments, predominantly from the true experts, lobster fishers and their family members that know better. 

    There is no question, that rubber smells more when you "raise the temperature" and it most certainly leaves a rubbery taste in the water. Yes, a pungent residue in the water that the lobster cooks a soaks in. Thus, their is this slight taste. We find it is especially in the claw meat and the tomalley is un-edible. 

    Band Samples with various Brands.

    Band Samples with various Brands.

    We believe, the human mind recognizes that rubber flavour, but does not address it or voice their distain. Mainly, because the deliciousness outweighs that "hint" of a yucky rubber taste. The sweetness, the saltiness, on top of the garlic and butter. However, their is that subconscious that leaves the table and experience with a slight aftertaste and that's just wrong.   

    The trouble is, most people are scared of taking a live lobster and putting it alive, into boiling water. Lobsters can very quickly and easily grab ahold of a finger and WOW does it every hurt!!!

    The Solution! We created a no rubbery smell, no rubbery taste, food grade, silicone claw band. Vibrantly printed with the Lobster.ca brand and a traceability code ENTER TO WIN!. 




    Pobomcoup to the Mic Mac people and today Acadian "Pubnico". We welcome folks to the community "Home of the Lobster Plug" with our iconic heart of lobster of love. People are entering the #164 just about every day and we are building a dialogue and network of relationships. That's what it's all about!  

    You'll one day see these signs throughout Atlantic Canada and on Trucks that otherwise are blank. A missed opportunity to invite folks to visit our coastal communities. We aim to seize the opportunity and guide folks to our coastal communities. Simple.  


    Shore Tour


    Shore Tour

    An incredible few days on a shore tour. We got some great footage, regretfully did not have a Drone on hand this time. A perfect "slicker" day on Browns Banks - South West Novi with Captain Evan and crew. Left 4:00am and home 4:00pm due to traps being inshore (only 3 hours from the wharf) where as, in the fall and later this spring, the will move the pots further out and have to steam more like 7 hours to the fishing grounds. 


    Worlds Biggest Lobster Party


    Worlds Biggest Lobster Party

    Jimmy's +20 year dream of throwing the worlds biggest lobster party

    Worlds Biggest Lobster Party in The Worlds Biggest Kitchen
    — Jimmy Flynn

    Atlantic Canadian Legend, Jimmy Flynn, and Lobster.ca Envision the World’s Biggest Lobster Party (Click her to watch Global News)

    If Jimmy Flynn knows something about something, it’s how to have a good laugh and a good time. In fact, it’s his specialty. The Atlantic Canadian musical comedy legend has been helping audiences far and wide have a good laugh and a good time for almost 40 years. Now after countless concerts, performances, and festivals world-wide, including a performance at the North Pole, Jimmy has his eye set on a party of an entirely other scale: The World’s Biggest Lobster Party. Lobster is also his specialty.    

    WorldsBiggestKitchenParty.ca will be in the Guinness Book of World Records. There’s never been anything this big before,” says Jimmy Flynn, Atlantic Canadian, Ambassador to Good Cheer, and lobster lover. Jimmy’s vision is for the event to be a lobster feast and Atlantic fisheries and tourism trade show to bring Atlantic Canada to the world.

    Jimmy Flynn’s love for lobster is life-long. “My father was a lobster fisherman, his father was a lobster fisherman, my people go back in Newfoundland to 1824…. So my passion has always been Atlantic Canada,” says Jimmy. “People have written songs about me eating lobster,” he laughs. So when Jimmy first saw the Rogers Centre (SkyDome) in Toronto, Ontario, two decades ago, he knew exactly what he wanted to do.  “I thought to myself: Wow. Wouldn’t it be something to have the biggest lobster party in the world right here? And it’s been 20 years in my head.”  The WorldsBiggestLobsterParty.com remains a vision and monumental undertaking, but something achievable if just the right mix of people come together to open up the possibilities for bringing this shared vision to life.

    In fall 2014 Jimmy and Patrick Swim (Canadian Atlantic Lobster, Inc. and Lobster.ca) first met by a phone call introduction from the Minister of Fisheries and Aquaculture, Keith Colwell, in what would result in the perfect storm of lobster-loving Maritimers. Jimmy and Swim both describe the meeting as the initial catalyst to “getting the party started” and as the opening to finding all the right people that will come together to make Jimmy’s dream a reality.    

    The vision is for the WorldsBiggestKitchenParty.ca to be a two to three-day event at the Rogers Centre, a world class stadium in the downtown core that can accommodate events with 50,000 people. At each of three seatings, thousands of people will enjoy entertainment while being served lobster in the stands and Sky Boxes. Jimmy believes that “We could be talking numbers of over 100,000 people over the weekend and an opportunity to serve in excess of 150,000 lbs of lobster in three days.” His voice is full of enthusiasm. “Use your wildest imagination and convert 150,000 lbs of lobster into 100,000 tourists to Atlantic Canada. “In Lobster.ca's Banding Together initiative,” says Swim, “the traceability bands on each lobster essentially act as business cards for the Fishers.” where people will use their mobile devices to see a profile and find out who actually caught their lobster dinner and add him or her to Facebook or Twitter.    

    They will be able to connect the Fisher's micro site within the Lobster.ca and even purchase products (such as a T-shirt with a picture of that Fisher's boat!) with the branded, no smell, no taste, traceable bands all double to WIN a trip for two to Atlantic Canada to meet that Fisher!   Jimmy and Swim in turn believe that with united coastal communities harnessing technology and social media there is unlimited potential. They are currently assembling sponsors, partnerships, and alliances for theWorldsBiggestKitchenParty.ca and for the world class (stick in your head) Lobster.ca brand for marketing Canadian Atlantic Lobster. The goal, says Jimmy, is “to take Atlantic Canada to the world stage and cordially invite one and all with some Maritime flair and hospitality”.    

    Swim and Jimmy see the incorporation of the Worlds Biggest Kitchen Party... with Jimmy hosting at the centre open stage -making sure everyone is laughing and having a time- during an exclusive yet casual “jam session” style show featuring the best of East Coast musical talent while Fishers network, meet, shake hands, and laugh and all the while attendees enjoy a variety of East Coast seafoods and delights: mussels, oysters, smoked salmon, Solomon Gundy, and many others including our “lobster potato chips” made by Cover Bridge Potato Chips in New Brunswick. The event will also include a weekend-long trade show for those involved in the fishery and tourism industries. “This is the king of seafood – our ambassador and calling card and every lobster could be converted into a family vacationing in Atlantic Canada”. “The sky's the limit!” Jimmy and Swim both exclaim.  

    Jimmy says that it is amazing with the gift of technology today and how it's giving us the tools to be efficient, effective, and to create a swell that lifts all boats, the same as a rising tide. The future spin-offs from the WorldsBiggestKitchenParty.ca would be record breaking in themselves. “We have plenty of time but it's in the doin's and we need to get the businesses, organizations, event planners, entertainers, government, and most important of all Fishers to be contacting us and getting in on the planning,” adds Jimmy.    

    Lastly, a Jimmy Flynn show wouldn’t be the real deal without a fundraising goal towards a good cause. Jimmy has raised millions of dollars for charitable and community organizations over the past four decades, giving back is something very near to his heart. Both Jimmy and Swim are excited about the World’sBiggestLobsterParty.ca contributing to a good cause. “Just imagine what we could do and how we could help,” says Swim sharing in Jimmy’s excitement. Jimmy has raised millions of dollars for Canadian charities and community groups. The charitable groups will be announced closer to the time of the party.    

    Jimmy Flynn has a longer resume than he can remember after almost 40 years of entertainment. He has performed with The Dixie Chicks at Massey Hall in Toronto. Jimmy has toured with The Man in Black - Johnny Cash, the Shondells, Charlie Pride, and The Everley Brothers to name a few. He has performed all over the world, including the North Pole, and has produced over 400 radio shows, 49 television episodes, 4 best-selling comedy videos, 6 best-selling comedy CD's, and 2 joke books.

    Putting on the WorldsBiggestKitchenParty.ca will indeed be a monumental undertaking, but that’s not deterring Jimmy and Swim. Planning and organizing has begun, but the timeline will depend on all the right pieces and people coming together to make Jimmy’s dream a reality. The hope is to hold the party in June or July of 2016 while they don’t want to over promise so it could even happen in 2017. Jimmy has let slide that they are planning to give away a number of tickets and Grand Prizes in the near future. Keep your eyes and ears peeled for this opportunity to be part of a party fit for the Guinness Book of World Records.

    By: Ania Swiatoniowski  
    For: LobsterLand Magazine 2015

    Worlds Biggest Kitchen Party.ca


    walking the walk...


    walking the walk...

    We're not writing the story, The story is writing itself. 

    We are the Social Media Voice... We are the Domain and Brand. A business based on the cooperative model, having Federally incorporated Canadian Atlantic Lobster, Inc in April 2012.

    We have partnered, and have a range of stakeholder investors including VC's, Fisherman, Restaurants, Retailers to Lobster Dealers, Processors and Exporters. To date, we have fought independently aboard our ship, that we see and treat as a land based vessel. The Fisherman and plant workers, work hard and 18 hour days at high peak season. We work 52 weeks of the year with the engine running 24/7. Captained by a forwarding thinking young man, that has put his life's blood, sweat and tears into creating an economic upswing in Atlantic Canada. Simply by sharing the magic of a lobster dinner and inviting the world to come visit. 

    Not many remember that BBQ they had 10 years ago. Everyone remembers it, if there was lobster served.
    — Swim

    $20M for lobster industry promised by Conservatives - September 10, 2015

    Spread over three years, the lobster industry investment would be split into $15 million for marketing and promotion and $5 million for research to inform decisions on fishing seasons, licences and harvesting.

    1. See the lobster. 2. See its Canadian. 3. Remember the domain forever 4. How to and where to. Simple 

    Our highest "organic" reach was 278,784 Views of a single post!

    Our highest "organic" reach was 278,784 Views of a single post!