As detailed in the LobsterLand Magazine 2015 editorial. Keith and his EA Mark, made the introduction between Patrick Swim and (world renowned entertainer, and Maritimes Ambassador of Good Cheer), Jimmy Flynn.
From that, the spark was ignited to bring the dream to reality of Jimmy's "20 year vision" to hold the Worlds Biggest Lobster Party at the Rogers Centre in Toronto.
In June 2015, Patrick Swim and the Lobster.ca Crew were sharing the LobsterLand Magazine at the Shelburne County Lobster Festival. The opportunity presented itself for Patrick to share it, along with a few other insights that CAL, Inc and Lobster.ca are doing as far as Banding & Branding along with sharing samples of the revolutionary, (rubber replacement) silicone Triple Eh! Claw Bands.
The Minister was very receptive to the idea and both parties agreed to meet and discuss further details. One day soon, implementation will be reviewed and closer alignment with the Government sector is planned by CAL, Inc and Lobster.ca
To date, Lobster.ca has been plotting on its own path and not affiliated with any Government organizations.