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Lobster Industry News

We call it... "Lobsterpreneurship" ​​​​​​​for 2018


We call it... "Lobsterpreneurship" ​​​​​​​for 2018


  • We have been emersed the lobster industry Since 1896
  • We are the SOCIAL MEDIA VOICE with All Things Lobster showcasing LobsterLand 
  • We are the PLATFORM to allow ALL lobster industry participants to unite as a Buying Group
  • We are the PLATFORM to allow ALL lobster industry participants to unite as Marketing Collective
  • We are BANDING and BRANDING lobster, with a REVOLUTIONARY silicone (tasteless & reusable) claw-band
  • We are offering TRACEABILITY to the area's in which the lobsters were harvested, educating and offering opportunities
  • We are getting the world saying to themselves; "I LOVE LOBSTER" 
  • We are directing folks around the world to amazing lobster DINING EXPERIENCES 
  • We are promoting the product, fishery, and the all of the integrated businesses 
  • We are all about PUSH lobster and PULL tourism and innovation From Long Island to Labrador... 

So, we thought long and hard... and we've been beating the drum for many years about Canadian lobster being sold as Maine or Boston or Product of the USA. We thought we'd "Take the high road" as it's simply our nature as Canadians. We think it's smart that we join hands with our American Brothers that handle the same or very similar product an try to find the balance...

As we're perhaps "Crazy Canucks" but we're making some changes to the website to launch in the new year. The fact is, there's a GREAT deal of politics and trade policies. Things are changing. We have to work together for sure. Stay tuned for future Vlog & Blog posts along with news and initiatives that we are in pursuit of... Banding & Branding Together... 

The lobster industry in its entirety is a Brotherhood with the Fishers to Dealers, processors and exporters. We DO VERY MUCH have to put a stop to lobster being frozen whole and shipped to China for processing. We also have to take a proactive approach to shining positive lights when the negative comes out, like Sweden and Switzerland issues that need to be collectively addressed.

Long Island to Labrador


Canada-Europe deal 'huge disadvantage' for USA (BUT NOW WHAT?)


Canada-Europe deal 'huge disadvantage' for USA (BUT NOW WHAT?)

This article got us thinking... The Fishers and the Dealers to work together on both sides of the boarder...
— LobsterCa

Canada and European Union have brokered a deal that gets rid of tariffs on Canadian lobster exports

A trade deal between Canada and the European Union could amount to a lump of coal for the United States at Christmas time.

The Christmas season is typically a busy time of year for American seafood exporters, as the type of lobster that is native to North America is popular in some European countries around the holiday.

But Canada and the EU brokered a deal this year that gets rid of tariffs on Canadian lobster exports to the 28-nation bloc.

Canada, the world's other major lobstering nation, is now at an economic advantage over the U.S.

Members of the U.S. lobster industry, which is based in New England, said exports to Europe have been pretty typical this year, but they're worried about the future.

"Dealing with Christmas orders, there's going to be more pressure, and then the next year there's going to be even more," said Spencer Fuller, a lobster buyer for Cozy Harbor Seafood in Portland, Maine.

"It's on the horizon."

EU is biggest importer of seafood in the world

The new trade rules, called the Canada-European Union Comprehensive Economic and Trade Agreement Implementation Act, or CETA, cleared their final hurdle in May.

The tariffs for fish and seafood had been averaging 11 per cent, and the EU is the biggest importer of seafood in the world, importing nearly $300 million in American and Canadian lobster last year.

The rules are taking effect as American lobster exports to some key European nations have dropped somewhat in recent years. Exports to France fell from more than $42 million in 2006 to less than $27 million in 2016. Spain's imports dipped from $51.6 million to $42.6 million in that time, and business is also down slightly in Italy, another major importer.

Canada's lobster exports to the European Union, measured in Canadian dollars, grew from about $88 million in 2013 to more than $192 million last year, according to statistics provided by the Canadian government. The value of the Canadian dollar has slid to about 78 cents on the American dollar in that time.

Meanwhile, lobster exports to Asia have exploded. China imported less than $800,000 in U.S. lobsters in 2006 and took in more than $108 million last year.

'Huge disadvantage'

The trade rules could instead end up hurting American shippers during slower parts of the year, said Stephanie Nadeau, owner of The Lobster Company in Arundel, Maine. There might be enough demand to go around in busy times such as Christmas, but it could dry up during the slow season, she said.

 "It puts us at a huge disadvantage," she said. "When it's slow, it's really going to hurt the domestic shippers."

The U.S. has more than enough lobsters to send to Europe. The country's lobster fleet, based mostly in Maine and Massachusetts, caught a record of 158.5 million pounds (71.9 million kilograms) of lobster in 2016. Some in the fishery suspect a lower figure in 2017, but statistics won't be compiled until early next year.

In Canada, members of the lobster industry cheer both the high catch volumes and the relaxed trade rules. A lot of U.S. lobsters get sent to Canada for processing and eventually find their way to Europe and beyond, said Jerry Amirault, president of the Lobster Processors Association of Nova Scotia and New Brunswick.

 "We have a very close relationship with U.S. landings," he said.


    Maine lobster council to keep funding marketing effort despite critics


    Maine lobster council to keep funding marketing effort despite critics

    Maine lobster council to keep funding marketing effort despite critics

    A collaborative will promote Maine's signature product for a fifth year, even though some fishermen and dealers say any benefits aren't worth the cost.

    Say it cost a Fisher a penny or a nickel or a dime, but they got a dollar more per pound for their lobster. Would that be worth it? Hmmm
    — LobsterCa

    This whole thing is starting to make us think. A Lot! Fisherman aren't 110% onboard as we believe they should be. 

    1. Where are we now?

    2. Where are we going?

    3. How are we going to get there?

    One piece to the puzzle, is the lobster claw bands. An all encompassing marketing campaign working in the best interest of fishers, dealers, processors, exports, wholesalers, restaurants and retailers. Simple.  




    Chinese firm pitches Trudeau on drone fleets to deliver seafood


    Chinese firm pitches Trudeau on drone fleets to deliver seafood Trudeau

    It's hard to imagine, but what DOES the future hold? What is the future of the world, let alone the lobster industry. But to think, 25, 50 even 100 years into the future. We believe that their are measures in place both in Canada and the USA for sustainability. Currently, lobster is THE MOST sustainable wild fishery on the planet, with harvests increasing. While we can't even imagine what the future holds for "distribution". Be it, Drones to live Aqua Sea Containers. One things for sure, their no limit to some imaginations and the time is now, in 2018 to get things positioned for doing things right.    

    You might call it the Flying Lobster – or maybe Brisk Bisque.

    We created a little promo video for Instagram. ENTER #1285 @ LOBSTER.CA to see that your lobster came from Prince Edward Island! 

    One of China's biggest online companies wants to deploy a fleet of drones in Canada to airlift seafood from East Coast processing plants to the airport, cutting out land-haul costs in its bid to deliver more Atlantic lobsters, prawns and clams to Chinese consumers. is also developing plans for a drone network for the Canadian West Coast that could be used to carry local blueberries to cargo aircraft headed for China. It wants to replicate plans for similar drone networks in China, where it believes unmanned aircraft can slash logistics costs by 50 to 70 per cent, CEO Richard Liu said in an interview Tuesday.

    Mr. Liu met with Prime Minister Justin Trudeau in Beijing Tuesday and discussed the concept of bringing the company's delivery drones to Canada. JD, an Amazon-like company that is China's largest direct online sales platform, needs government approval for a licence to operate drones nation-wide.

    The company has yet to apply for a licence, and says it will need to conduct cold-weather testing before it can launch. Even in China, its drone project remains at an early stage, well short of full commercial usage.

    But Mr. Liu said the Canada plan, though ambitious, has moved beyond the conceptual stage and could take flight in as little as a year.

    JD's drones "can help reduce domestic logistics fees" in Canada, he added.

    His plan involves JD drones carrying fresh product between a series of drone bases, each a small patch of land that can be built into an operations centre for as little as $125,000. The drone would land for a few minutes to swap its battery before continuing onward to an airport, where seafood and fruit could be loaded into a cargo aircraft bound for China.

    The drones could cover hundreds of kilometres this way, hopping between bases. Squadrons of the airborne couriers could shrink the time between harvest and plate, Mr. Liu said.

    With blueberries, for example, drones could take product from "farms to an airport, and then to China," Mr. Liu said. "Within 24 hours, we can deliver to a family in China."

    In China's Sichuan, which is half the size of British Columbia, JD has estimated it will take 185 bases to connect the entire province. The company's current drones can carry up to 50 kilograms, but it is developing a much larger pilot-less aircraft that can carry one tonne for 500 kilometres, although it will require a runway.

    The company's interest in Canada, Mr. Liu said, has been sparked by the comparatively high cost of domestic shipping and small number of airports with connections to China. Canadian seafood today is typically flown from Halifax to Toronto before leaving for Shanghai, Beijing or Guangzhou.

    Next year, JD wants to sell roughly $500-million in Canadian goods, about half of it fish and shellfish. It expects to grow sales of Canadian beef and pork, and has plans to begin selling Canadian fresh milk, too. The company's Canadian beef sales rose 800 per cent this year on Singles' Day, China's annual Nov. 11 shopping spree.

    JD's Canadian ambitions come amid a new wave of Chinese overseas investment by firms possessed not just of deep pockets, but also world-leading technology they are now bringing to other countries.

    Some of China's best-known corporate names – Tencent, Ctrip, Mobike – are stepping abroad with cellphone payment systems, travel services and shared-bike concepts developed in China. Canada, with its large population of ethnic Chinese, is a valuable overseas proving ground.

    JD, too, expects to bring its main line of business, an Amazon-like platform for online sales, to Canada within the next three years – although it doesn't want to take on Amazon directly.

    "If we can bring a lot of Chinese local brands, those of best quality but with lower prices, I'm sure local people will love it," Mr. Liu said.

    But for now, its primary focus is on seafood.

    The drone plan is part of an attempt to slash the price of JD's Canadian catch by 20 per cent. The company is also mulling investments in expanding or modernizing Canadian fishing fleets. Mr. Liu also suggested looking to Europe for advanced processing technology that can be brought to Canada.

    "Though I am not clear what it is about seafood production in Canada that makes costs so high, technically speaking, I think the cost of its marine products can be lowered if technical problems can be tackled," he said.

    If costs can be cut 20 per cent, he said, "Canadian seafood will be very competitive globally."

    And, he added, "we've got enough cash" to do what it takes.

    Not all of the company's plans have won a receptive audience in Canada.

    "I'm not sure how I would see drones playing a role," said Ian Smith, chief executive of Clearwater Seafoods, a Bedford, N.S.-based company that now sells roughly 20 per cent of its product to China.

    But, he said, JD is one of the company's key sales outlets and "has done a phenomenal job in the seafood e-commerce area" in a country where the average person consumes nearly double the seafood of someone in North America.

    "There's definitely room for Chinese investment in Canadian seafood," Mr. Smith said.

    China, which this week lowered tariffs on imports of some seafood products, "is where the market is. We haven't even begun to scrape the surface of the demand opportunity."



    We Got Funded By NRC for Band Development with DAL


    We Got Funded By NRC for Band Development with DAL

    On the path to perfection!


    We're SO elated to have, for the first time ever, ask and to have been approved for funding. Our quest is to further perfect THE PERFECT LOBSTER CLAW BAND with the help of Matt d'Entremont, Dalhousie and the IRAP program. 

    National Research Council Canada
    Industry Liaison and Innovation

    We can't say enough "positive" about Matt, and working together thus far. We feel, its simply amazing, that perhaps GOD brought us together to collaborate. He's "the science" behind Lobsterpreneurship as he's been involved with several projects related to the CANI (constant and never-ending improvement), of the lobster and fishing industry. Having received awards for his Bait Saver to the development of various projects with Clearwater and several other innovators, where he leant his skills to simply, "make things better" and more efficient. 

    There is SO much potential and as pushes forward to further hone in on our various business silo's. First and foremost, a catalyst for improvement and innovation while being the Marketing Agency and Platform for unlocking the potential of the lobster industry, starting with the Claw-Band and our mantra "Banding & Branding Together". 

    Our aspiration is that, in Spring 2018, Matt and the teams, aligned with our manufacturer will be importing our first container load of 20 million branded bands to distribute to Dealers and Fishers.   

    This was a study done in 1981 that developed the "rubber" band. As you can see in other Blog posts, a major industry Flaw. But, we're on track to revolutionize things.  


    It's really a simple evolution from the PLUG to NOW 

    Stay tuned for our future Blog Posts, VLOG and Video updates regarding the entire process with bands, Banding & Branding Together, Marketing initiatives and our other projects! Thanks!  


    Dear Captain Morgan!


    Dear Captain Morgan!

    Oh Captain My Captain

    Well Well Well. 

    First off... we have "responsibly" enjoyed your products over the years. As have MANY of our Fisher friends, lobster industry participants (+60,000 strong) along with the billions of lobster lovers around the world. 

    Secondly, we enjoyed your "Fluffy The Lobster" commercial. Would you believe that, our Captain, Patrick J. Swim, AKA: "The LobsterMan", lived at 6678 Falkland Street from 1998 to 2000. YES, that was his front door!

    Slice of the Maritimes through the eyes of Captain Morgan. 6678 Falkland Street, Halifax. Our CAPTAINS, old abode. 

    So, what are the "serendipitous" ODDS that Captain Morgan did a collaborative marketing campaign in 2015, with an East Coast Lifestyle / Captain Morgan "Lobster T-Shirts" was given away with purchases.

    Now, what gets us is... The fact that the Lobster featured, had showcased our Claw Bands with the words FLUGGY and CAPTAIN MORGAN. 

    Would it not seem to you whom is reading this, that it would make perfect sense to actually create, distribute and have "actual" branded claw bands put on lobsters that are travelling billboards worldwide. No brainer right? Ask Phil Otto from Revolve or any MAD MAN in NYC, this makes complete and utter sense. Captains and Crews banding their lobster with and a traceability code on one side, and a Captain Morgan "tiny billboard" and TBA component on the other side. 

    We are excited to be working on samples, in order to put on lobsters in 2018 and send to the Marketing Heads of Captain Morgan.  Our aspiration is of course that they "Claw Into" the opportunity and take advantage of the several advertising impressions of the lobsters through the value chain. From the boats to the table of their target demographic throughout the world.  

    Looking for any help that we can get with our mission. Please stay tuned for future updates. Cheers!


    Dennis Point Restaurant Staff BEGOU


    Dennis Point Restaurant Staff BEGOU

    Pride Hoodies and T-Shirts for the restaurant staff of Dennis Point Cafe in Pubnico, Nova Scotia 

    What is a BEGOU?

    As you may have noticed, our staff has the word "BEGOU" written on their backs. You won't find this word in the dictionary since it's been made up by our locals many years ago. 

    Put your mind way back in the late 1880's, the very early lobster fishery in our region was much different than today. During this early days there was little or no knowledge about the benefits of conserving the lobster stock for later years. The boats that were used were small dories being rowed to hail their crude wooden lobster traps by hand. The captain would hire at least one or more person to help with tasks since it was such a physical job. Lobsters were plentiful and many were smaller than market size (3 3/16 legal size for the US market). That's then the propositions to set-up canneries all along our shores starts. There was actually one between here and the windmills on Pubnico Point, with 3 more in the village alone. 

    Canneries became a booming industry for a few short years until small "undersized" lobster started disappearing due to heavy fishing. With barely any young lobsters left in our waters to grow to market size, there was very little lobster to catch and the price was low. The decision to close them became apparent since the results were devastating to the lobster stocks. The fishermen became very poor. In order to support their families, the hired hand would have to beg for a few dollars or beg someone to buy fish caught in their traps. If they would happen to catch undersized lobsters, they would bring them home for families to east since there was no longer a market for them. At this time, lobster was considered "poor mans food". Often, the helper had to beg the captain to be paid for his days work. The word beggar was converted locally to "Begou". In our region, the hired hand was, and still is today, referred to as "Begou". 

    Our fishery suffered for 50 years due to these bad choices. Thankfully, with the existing regulations in place, lobster is no longer considered "poor mans food". It's what makes this little Acadian village, as well as most of the neighbouring communities thrive.  And we are hoping it continues that way for many years to come. 

    Our staff is our "Begous". Without them this restaurant wouldn't be able to function. Just like the captains need their Begous, we need our dishwashers, cooks, cash/salad people and servers to help us along the way. 

    Dennis Point Menu



    Peggys Cove Billboards. Over 1 Million Visitors saying to themselves; "I LOVE CANADIAN LOBSTER"

    What better POSSIBLE "marketing" then this???

    Having people saying to themselves "I LOVE CANADIAN LOBSTER" and reflecting upon the memories of the times that they have enjoyed, while inspiring them to make a plan to have a feast!

    Our stickers are everywhere and we now have Billboards up along coastal Nova Scotia in Pubnico, Indian Harbour, Dover, Barrington Passage and Port Mouton. Our Billboard concept videos have reached over 10,000 as of this date. We have created a series of truck, airplane and billboard concept video's that we are about to post throughout social media.  


    Lobster is symbolic of Canada’s warming trade relationship with China


    Lobster is symbolic of Canada’s warming trade relationship with China


    Lobster diplomacy

    How exporting Atlantic lobster could be symbolic of Canada’s warming trade relationship with China

    This makes you think that, at the end of the day... The Lobsterin’ Brother & Sisterhood from Rhode Island / Long Island up the coastline to Newfoundland & Labrador, should ALL just pitch in and work together. Kind of the CANADIAN way...

    In the Halifax airport, right after the check-in desk but before the usually modest line for security, there is a curious shop. Its logo, which has been more or less the same for decades, reads: Clearwater.

    For locals of Atlantic Canada, the shop doesn’t seem out of place. For those visiting the airport for the first time, it’s extraordinary.

    The corner shop is lined with big blue tanks, full of red crustaceans crawling over each other, their claws bound with blue elastics. For about $8 a pound, you can get a box of lobster to take home with you. Since ice packs are deemed a security risk by the airport, the lobsters have packs of frozen vegetables to accompany them for the flight.

    For as long as it’s been there, the Clearwater shop has been as much a Nova Scotia embassy as it is an actual store.

    The lobster industry, integral to parts of unemployment-plagued Atlantic Canada — still suffering from the collapse of the cod industry and the decline of manufacturing and mining — was valuable, but stunted. Through much of the early 2000s, lobster sales were flat. A few years ago, that changed.

    From 2013 to 2014, the Atlantic lobster industry increased sales by nearly 40 percent, according to the Canadian Department of Fisheries and Oceans. The year after, it would grow another 25 percent. Surging sales continued into 2016, and are expected to boom this year. The lobster industry now posts more than $1 billion in sales annually.

    There’s a big reason why: China.

    In four years, Canadian lobster exports to China and Hong Kong have more than tripled, according to data from the Canadian government. China alone is Canada’s second largest export market for lobster, after the United States.

    “Canada has been selling seafood in China for decades, we’ve been there for a long time,” says Geoff Irvine, executive director of the Lobster Council of Canada. “But lobster is relatively new.”

    Irvine says that the rise of the Chinese middle class has opened up a consumer base that “yearns for premium products.”

    In 2012, Canada exported just over $60 million in lobster to the Asian country and its semi-autonomous territory. That number hit more than $200 million by 2016, and is expected to grow. Most of that is live lobster.

    Companies like Clearwater, the ones with the lobster market in the Halifax airport, are seeing the dividends. Over the 2017 fiscal year, the company saw nearly a 25 percent jump in exports to China over the year prior. The company has a dedicated Chinese sales representative and it, like every lobster retailer in the country, is eyeing ways to break into the huge market in a more meaningful way.

    The lobster boom is an intersection of so many different stories: The more lucrative lobster season fueled by climate change; a rising China with a growing, wealthy, elite; online retailers who are making the globalization of food all the more easy. But, most importantly for Canada, it’s an important tale of lobster diplomacy — and symbolic of political outreach to the Chinese.


    Dealing with China hasn’t always been easy for Canada. Successive governments have oscillated from chastising the repressive dictatorship to trying to forge closer economic ties. Bilateral trade has been strong, but targeted — Canada purchases consumer goods from China, and exports agricultural goods and raw minerals.

    But the next big move for the two countries is something that would have been unimaginable a year ago: a free trade agreement.

    In an era where free trade has become a dirty word, where even a deal between Europe and Canada was taking flack from all sides, the prospects for an agreement with China would seem dim, if not impossible.

    But, strangely, the opposite seems to be true.

    Members of Trudeau’s team have spoken openly about Canada’s rapprochement with China being all the more relevant in the era of Trump — although his team are more candid when the recorders are turned off, noting that a closing door to the American market may require an open window to China. While the American election was not a catalyst for the decision to launch exploratory talks with Beijing about the possibility of a deal, it was undoubtedly a driver.

    Last August, Trudeau boarded a flight for a whirlwind tour of Beijing, Shanghai, Hangzhou and Hong Kong. Since then, a volley of high-level state visits have gone back-and-forth as part of a diplomatic tango. Just this week, Governor General David Johnston, flanked by the ministers of small business and sport, departed for a four-day trip to China. On Tuesday evening, they’re scheduled for a traditional meal with Canadian-sourced seafood.

    Last year, focus was still on the Trans-Pacific Partnership, a deal originally aimed at isolating China in the region. Now, however, with America withdrawing from that agreement and with countries foregoing the tough diplomacy of multilateral deals, China is an attractive partner in the region.

    Whatever you think of the new Beijing — the new guard of the communist regime that has supported free trade and fought for action on climate change — Canada’s interest is obvious: Trade.


    The advent of long-haul shipping and rising Asian middle class has meant that Canada can finally get serious about large-scale exports of just about anything.

    Rapeseed oil (wisely rebranded for marketing purposes as Canola oil) has become wildly lucrative for Western Canada, thanks to its status as a food staple in China. Canada is looking to find a steady demand for lumber in China, as it faces off on yet another trade dispute with the White House on raw lumber. Cars, metal ore, chemicals — all growing fields.

    But it’s special products, like lobster, that have become the cause célèbre for the Chinese ruling class and their unlikely friends working the traps off the coast of Nova Scotia.

    Case-in-point: Every Monday, a Korean Airlines cargo plane leaves Halifax, capable of carrying 100,000 pounds of lobster, much of it will end up in China. But demand in advance of the Chinese New Year, last January, was so high that Yangtze River Airlines conscripted a second jet full of lobster to fly directly to China.

    A big marketing driver for the crustacean exports is the rise of e-commerce in the quasi-capitalist nation. While lobster can be found in supermarkets, it is websites like that have become popular. The Lobster Council of Canada even hired a China-based consultant, with an eye to improving Canadian lobster’s presence on online markets.

    Irvine says nobody has quite figured out how to deal with the Chinese market — whether it’s more efficient and profitable to find distributors, export directly to re-sellers, or to try and go direct to e-commerce. But companies are definitely making the investment.

    “You’ve got the branded companies who have offices in Chinese cities,” he says. And many of those companies have a dedicated sales force.

    Online, lobster usually go for anywhere from 200 to 400 yuan per pound ($38 to $76 CAD.) That’s not exactly cheap for a country where, according to the state statistics bureau, average salaries in major cities hover below 40,000 yuan for private sector workers and 50,000 yuan for public sector ones ($7,600 and $9,500 CAD.)

    Sina News reported in 2010 that the burgeoning demand for the lobsters pushed one hungry gang of youth to steal some 80 pounds of the unaffordable shellfish in the city of Pingyang.

    The lucrative market is pushing the Canadians to take risks, too. A 2013 report from the Lobster Council of Canada reported that two Canadian brokers had dumped a “large quantity” of lobster into the Chinese market for one to two dollars less than the price paid. The report concluded: “We believe these actions were deliberate and calculated.”

    But business is still generally good.

    The Chinese Ministry of Agriculture reported last month that the Chinese purchased 800,000 tonnes of lobster in 2016 — about nine times more lobster than Atlantic Canada catches in a year — which amounts to a one-third increase from two years prior.

    Trudeau himself has lent some star power to the Canadian lobster market, handling Canadian lobster with Jack Ma, the chairman of online marketing giant Alibaba, while at the web retailer’s Hangzhou headquarters. He was there to launch the Canadian pavilion of Tmall, which sells goods directly to consumers in China, Hong Kong, Macau, and Taiwan.

    The Canadian pavillion, much like the Clearwater shop in the Halifax airport, offers live lobster.


    East Coast Lifestyle Viral Video Promo with #5Gum


    East Coast Lifestyle Viral Video Promo with #5Gum

    Eat two foods that don’t go together

    We got a text message from Alex Maclean of East Coast Lifestyle; "Need to shoot a video out on a lobster boat, can you make that happen?"

    Two days later, we were out with Reg Hartlen and his son, Captain Craig on the Fishem Not Wishem. Seamlessly, we facilitated Alex and his "first week on the job" videographer, Auston Hermes to arrive 10:00am at Fisherman's Cove, in the Eastern Passage. A few hours out hauling some traps from the mouth of the Halifax Harbour and we got some great footage with the handheld as well as the drone.

    A "close call" with the drone took place (almost lost er overboard), but Alex was super grateful and the video and various shorts leading up to its launch, received 100's of the 1000's of views between Facebook, Instagram, Twitter, etc. Which was a great promotion for the lobster industry! A "positive" campaign as all too often, there's negative news that clouds a lobster industry. 

    We aim to create much, much more positive light for years and generations to come. These are a few pics that we posted on social media for the 5 Gum video.   

    Neither of us copied one another. But "somehow" mutual design concepts. Uncanny eh! 

    Neither of us copied one another. But "somehow" mutual design concepts. Uncanny eh! 

    Taking note. East Coast Lifestyle has been massively supported and visa versa, has supported the lobster industry. For going on now 4 years they have been a major sponsor of the Shelburne County Lobster Festival. They did their own lobster shirt 2014, months prior, Alex reached out to VIA Facebook looking to collaborate. They went ahead and did one. It was good and proudly worn by MANY lobster industry participants and lobster lovers. THEN, they did a collaboration with #CaptainMorgan and when you bought Rum, a lobster T-Shirt was attached. More good and positive PR for the lobster industry, which is great. Meanwhile, on the shirt, the lobster features a Branded Claw Band. Which is what CAL and is developing to alter the major industry flaw with the stinky and yucky flavoured, "rubber" band developed in 1981.

    Essentially, we are proud of the past and super stoked for future collaborations. East Coast Lifestyle has also done a Lobster Hat, which we've posted several times, given away as a prize on our social media and we wear ourselves proudly. They have an amazing lobster carving as tall as Michael Jordan and wide as a VW Bus, in their retail shop @ Pier 21. Also, a lobster pillow which we too feature a link to in for sale, on in the Re-Tail and we HAD to get one of those for our friend in Yarmouth, Bill Hood AKA: "LobsterLand Bill". 

    As well, we're working on "perfecting" the branded Claw Band with a tech component and once we do, we will be approaching ECLS again, for a PO to buy bands with their brand on them. How amazing would that be! A million claw bands with East Coast Lifestyle circulating the world on The King Of Seafood. Promoting Lobster, our lifestyle and Tourism.

    Stay tuned for future developments and we fight the fight, with passion and determination... Lobsterpreneurship at its finest! 



    The Rubber Band "Major Flaw" of the Lobster Industry

    Think about it! DO YOU prepare your broccoli or carrots with a rubber band on????? NO - that would be ridiculous! Right??? But people, even Chefs, all too often boil or steam their lobster with the "deliciously flavoursome" rubber-bands on the claws. Removing them "after the cook". 

    We have posted pictures on over the years, of cooked lobsters with rubber bands on and we've gotten some really nasty comments, predominantly from the true experts, lobster fishers and their family members that know better. 

    There is no question, that rubber smells more when you "raise the temperature" and it most certainly leaves a rubbery taste in the water. Yes, a pungent residue in the water that the lobster cooks a soaks in. Thus, their is this slight taste. We find it is especially in the claw meat and the tomalley is un-edible. 

    Band Samples with various Brands.

    Band Samples with various Brands.

    We believe, the human mind recognizes that rubber flavour, but does not address it or voice their distain. Mainly, because the deliciousness outweighs that "hint" of a yucky rubber taste. The sweetness, the saltiness, on top of the garlic and butter. However, their is that subconscious that leaves the table and experience with a slight aftertaste and that's just wrong.   

    The trouble is, most people are scared of taking a live lobster and putting it alive, into boiling water. Lobsters can very quickly and easily grab ahold of a finger and WOW does it every hurt!!!

    The Solution! We created a no rubbery smell, no rubbery taste, food grade, silicone claw band. Vibrantly printed with the brand and a traceability code ENTER TO WIN!. 




    Pobomcoup to the Mic Mac people and today Acadian "Pubnico". We welcome folks to the community "Home of the Lobster Plug" with our iconic heart of lobster of love. People are entering the #164 just about every day and we are building a dialogue and network of relationships. That's what it's all about!  

    You'll one day see these signs throughout Atlantic Canada and on Trucks that otherwise are blank. A missed opportunity to invite folks to visit our coastal communities. We aim to seize the opportunity and guide folks to our coastal communities. Simple.  


    Shore Tour


    Shore Tour

    An incredible few days on a shore tour. We got some great footage, regretfully did not have a Drone on hand this time. A perfect "slicker" day on Browns Banks - South West Novi with Captain Evan and crew. Left 4:00am and home 4:00pm due to traps being inshore (only 3 hours from the wharf) where as, in the fall and later this spring, the will move the pots further out and have to steam more like 7 hours to the fishing grounds. 



    Clothesline #THICKE

    A short video that we played around with. Buoy Lines by Owen & Gerry of Pubnico. A knock off of the Robin #Thicke Blurred Lines. A Classic Ha Ha Ha!


    Ted Boutilier RIP. Lobsterpreneur


    Ted Boutilier RIP. Lobsterpreneur

    WITHOUT HIM, WE WOULD NOT BE... Thank you Ted!


    Teddy B and Swim on The Cabot Trail 2014

    Theodore "Ted" Reid Boutilier - age 51, of Indian Harbour (near beautiful Peggy's Cove), passed away on January 24, 2016, at the QEII Hospital, Infirmary Site, after a valiant battle with heart disease. Born in Halifax on June 8, 1964, Ted was raised in Bayswater, the place he always considered home. He was the son of the late Ernest Cleveland and Roma Boutilier. He is survived by his wife, Sharon (Coleman); son, Curtis; daughter by choice, Jessica Meisner (Jacob); granddaughter, Jordyn; Lionel, his faithful and dear canine companion; sisters, Susan (Dennis Seveny) and Darlene; nephew, Matthew Henderson (Elizabeth); niece, Amy Zinck-Taylor (Eric St. Vincent); great niece, Holly; great nephew, Benjamin. He was predeceased by his half-brothers, Harvey and Richard Cleveland. Ted was devoted to his wife and children. He had a life-long passion for the ocean and any activities related to it, especially boating. He was involved in the seafood business in one way or another for most of his life. He was an accomplished story-teller and an avid genealogist. Service and interment will take place in Bayswater, NS in the spring. Donations in Ted's memory can be made to Tiny Paws Dog Rescue - Cremation has been entrusted to the White Family Funeral Home and Cremation Services, Kentville. 


    Marine Workboat Show Interview - Moncton


    Marine Workboat Show Interview - Moncton

    Workboat Moncton Header

    We attended in 2014 and got the lay of the land with a plan to exhibit in 2016 

    The time came and we pulled the trigger. A hustle to get "out there" and show our wears at the show to the industry and Lobster Fishers themselves

    It was amazing. What a RUSH! The mad hustle to get out and shake the hands of like minded folks, the Fishers who were excited about what we are doing. 

    We did some contra dealings, sold memberships, sold some clothing and obtained investment while got a multitude of commitments for our Triple Eh! Claw Bands. Stay Tuned! 

    As it happened. The best show that Master Promotions has done to date with OVER 5,000 attendees! No doubt as a direct result/reaction of our social media action! A collaborative push to get the industry participants attending. We did several email blasts to our +8,000 constituency database and posts to our over +14,000 social media followers. Promoting to come see us at the show and check out the Lobster Roller Motorcycle. "Hand crafted" for Shediac Lobster Shop by the artisan Timmo Richard. 

    Lloyd d'Eon of

    Gilles from Shediac Lobster Shop came through in an incredible way with having the fortitude, trust and faith in us to seize a co-promotion opportunity. He allowed us to use his custom lobster motorcycle at our booth that was no doubt, a show stopper. 1000's of photo's taken AND SHARED through social media. Now THAT'S marketing and advertising!

    Shediac Lobster Shop has by all rights put their money where their mouths are over the many years (Since 1952), in the promotion of Canadian Lobster. "For every action, there is a reaction" and "what goes around comes" so we returned the favour by gifting Gilles a stake as a shareholder in Canadian Atlantic Lobster, Inc and 

     Jonathan Macinnis.  CTV News

     Jonathan Macinnis. CTV News

    We managed to be enough of an attraction to be featured on CTV News and interviewed by Jonathan Macinnis. He did a great job for us, the show, the other vendors. An amazing guy that does it all. Very talented.




    Marc Andre' Robicheau of Enterprises Shippagan 

    In that short featured highlight on the CTV evening news, Marc Andre' Robicheau of Enterprises Shippagan, caught in the crowd, networking at his trade show booth.

    He and his father Gilles being, along with industry legend Vernon d'Eon himself, all shareholders in and Canadian Atlantic Lobster, Inc. 

    Timmo Richard - Mad Squirrel Leather Shop

    Timmo Richard - Mad Squirrel Leather Shop


    Claw Band Sponsorship


    Claw Band Sponsorship

    Here is the Sponsorship presentation that we take to potential sponsor and Government officials in order to, make the tide rise


    Lobster Claw Band Value Propositions:

    1. Vibrantly Branded Silicone Bands with your brand
    2. Created, produced and imported from China (sites are set on manufacturing in Pubnico)
    3. An all encompassing local marketing initiative and “collaborative” campaign
    4. Immediately "knitting together" your brand with over 30,000 participants
    5. Raising your "brand status" to being united with the ~$1 billion dollar Canadian Lobster industry
    6. Distribution of bands throughout the coastline of Atlantic Canada to lobster dealers and fishers
    7. Fishers placing bands “by hand” on Graded Lobsters
    8. Your brand and a unique Pin # i.e. 164 printed on each claw band
    9. Option to have wrist bands with your brand and unique Pin # as a promotional item or resale  
    10. A simple Microsite created and managed by
    11. A 45 second “thank you” video featuring a representative of your choice embedded in the Microsite.
    12. Microsite will have a direct link to your website
    13. A plethora of Social Media content to “tap into” and push through your social media network
    14. Free Press. Print & News Media opportunity to network locally and abroad with news organizations, etc.
    15. Advertisement opportunity in LobsterLand Magazine (online and print - 80,000 copies) 
    16. Your growing database of local & global emails/phone #’s entered
    17. Your brand and link in e-newsletter to our over 159,000 email database
    18. Apart of our direct mail out to over 11,000 fisherman's homes
    19. Access to promote your website link with prize offerings VIA our growing +14,900 social media constituents
    20. “Impressions” of bands throughout the industry, (shared with family and friends) 
    21. “Impressions” of bands being distributed through the value chain worldwide
    22. 3rd party Claw Band photos/videos being circulated locally and worldwide accumulating millions of impressions
    23. Opportunities in collaboration for the 
    24. Endless possibilities for local & international celebrity endorsements - pictured with your branded lobster









    If you are interested to discuss details, please complete this form. 

    Name *


    LobsterKid to LobsterMan


    LobsterKid to LobsterMan

    An 8 year plan going into year 3

    Patrick J. Swim - 2002

    Patrick J. Swim - 2002

    Two key quotes that his late Father Mac Swim left him with,(Founding Father of Clearwater and The LobsterMan Granville Island, Vancouver). "There's always my side... Your side... And the Truth in the Middle", "Use your wildest imagination" and "the devil is in the details".

    Most commonly referred to simply as, "Swimmer". A 44 year old father of 3 and Serial Entrepreneur. Best described as Atlantic Canada's progressive "Lobsterpreneur" with his legacy and roots steeped in the fishery, on the southern most tip of Nova Scotia, Cape Sable Island. What is trademarked as being The Lobster Capital of Canada, he calls, the Lobster Capital of the Universe. 

    Swimmer is a bit of an artist, "idea guy", instigator and a visionary, with an innate ability to forecast future future trends. When he was 18 years old he started out on Mothers Day weekend selling live and cooked Canner lobsters at the Irving station on Quinpool Rd in Halifax. Patrick sold 1000lbs in 4.5 hours and ran back to Pictou for more. He built up momentum to to rally his brothers into a partnership and Father "back into the lobster business" from his Clearwater days. They started Swims Canada Inc. and by the time Swimmer hit 26, the family was employing +30 staff, had a 400,000lb live lobster holding facility at Pier 9 on the Halifax waterfront, exporting over 4.5 million pounds of lobsters by air freight doing over $26M annual sales. Pioneering live lobster distribution throughout Europe, Asia and North America, Swims were the first to put lobsters through FedEx Canada and shipping "Shore to Door in 24". 

    Swims dissolved amicably in early 2001, selling the business and the brothers sought different vocations, unfortunately, Mac Swim passed-on in 2002. Patrick continued on with the lobster passion, has been a broker, salesman, publisher, restauranteur, an event promoter bringing together 1000's and stayed the course, grabbing life by the claws. With a passion for seafood and most significantly, Canadian Atlantic Lobster (Swims Quality ~ "Since 1896") to which he has devoted over 25 years "hands on". Patrick has been marketing, promoting and sharing the magic of the North Atlantic's prized delicacy, King of Seafood with genuine Maritime hospitality. His broad vision and goal for a legacy is to protect the resource and way of life, throughout our coastal communities.  

    He has worked the "trap to table" process along with the over 30,000 industry participants that take part in the annual harvest and distribution of now over 160,000,000lbs. He has most significantly "paid his dues" with years of working the process of grading, packing, cooking/processing, shipping and retailing both seafood and lobster.  

    Patrick has traveled the world extensively, "on the other end" in the away markets from where much of the industry has not and always on "lobster business". Either opening doors to new customers and arranging shipments, or, all too often collecting payment of overdue accounts. As his father always said "It's easy to sell them, it's not always easy getting paid, welcome to the lobster business". He feels, he's been working hard, diligently and methodically on behalf of the fishing families and lobster companies both in good faith and with good will. Essentially it is as though he has been working to the best of his ability and it has paid off to try, make errors, learn, and now knows how to take on the monumental undertakings he's set before him. That is, to make a massive impact on Canada's east coast and for that, he's earned some trust and respect of many in the industry throughout Atlantic Canada. 

    Patrick has been an advocate and catalyst for the overall improvement of the industries unity, the process with traceability, sustainability and the lessoning of the environmental impact. He has fought to define a brand and done excessive Canadian lobster promotion through utilization of social media, viral, jugular and gorilla marketing. On a whim in 2010 he started Canadian Atlantic Lobster on Facebook that has grown to over 11,000 followers, collectively over 15,000 social media followers. CAL has reached as high as 288,000 views on a SINGLE POST and has had well over 500,000 views of his various lobster promotion video's on YouTube and Vimeo.

    Patrick Federally incorporated CAL, Canadian Atlantic Lobster, Inc in April 2012, utilizing the world class domain and brand of The Federally incorporated company was set up on the basis of being "a business based on the cooperative model", to be for, and with the industry. "Everyone is welcome to look at getting a seat at the table", he says. 

    CAL's initial mandate was to be a catalyst for a higher price paid to the fisherman at the wharf and a higher profit margin kept in Atlantic Canada. Now, from $3.25/lb. paid in 2013 to 2016 with a range of +$5.50/lb. up to $10.00/lb. Evidently "for every action, there is a reaction" and a partial result of Swim's "call to action" with groups of Fishers before and during a time, when fisherman were tying up their boats on strike. CLICK HERE to watch strike video / a piece of LobsterLand Ongoing Documentary

    As home computers and handheld devices were creating awareness globally through as CAL, email blasts to 10's of 1000's of email addresses and followers on social media (global importers, wholesalers, restaurant and retailers). The world heard that North American lobsters were cheap, and we witnessed a shift of supply and demand. As Patrick exclaimed and predicted. This was perhaps eventual, but Swim is recognized for having sped things up significantly. Not bad for a guy that has kept a relatively low profile. 

    Mission Statement: As THE Social Media Voice with THE world class domain and THE brand, we PUSH Atlantic Canadian Export and PULL Tourism revenues by being a catalyst for the development and promotion of Canadian Atlantic Lobster.

    We are your Canadian Atlantic Lobster, Inc. A business based on the cooperative model. 

    Generations of Entrepeneur's and Fisherman, always with tenacity, good will, faith, ingenuity, determination, imagination and humour.

    A guy that's always had fun, intertwined in the elements of an industry that to be quite honest, has not always been, that much fun. 

    A guy that's always had fun, intertwined in the elements of an industry that to be quite honest, has not always been, that much fun. 

    The Fisherman should throw a F@$#ing parade down Main Street for you
    — 2 Lobster Dealers on separate occasions 2015

    Piccadilly Circus, London England. Patrick first met his wife Malgorzata "Maggie" around the corner @ Starbucks. Malcolm, Nina and the dream grew from there.